OTT is a term used to define video delivery over the internet a.k.a streaming. OTT media providers connect directly with the viewers by removing the “middle-man” i.e. the broadcast television and telecommunication platforms.
The most important aspect of improving an OTT platform for it to actually reach people is a calculated and well-researched mix of strategies implemented to the right people at the right time.
1. OTT Content Strategy
2. OTT Audience Strategy
3. OTT Distribution Strategy
4. OTT Marketing Strategy
5. OTT Monetization Strategy
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