With the rise of OTT (Over the Top) services, video content is consumed without traditional cable setup or satellite-TV services. OTT services upload the content on their respective video on demand platform and users can access it with the aid of the internet.
What Is OTT?
OTT is a type of media service that delivers video content to viewers directly via the internet. You can avail OTT services on a closed TV too via internet-enabled TVs or smart TVs.
OTT services can also be accessed via smartphones, personal computers, OTT TV boxes, etc. OTT content providers are also preferred by viewers for their rich and dynamic online content
What Is CTV?
Thinking of expanding your streaming services but wondering what connected TV is? Connected TV refers to internet-enabled TVs that are used to stream videos over the internet. OTT devices, gaming consoles, etc. can also be connected to smart TVs to stream videos. CTV broadcasting providers offer streaming services with the help of web applications.
Explore More here ctv vs ott