Over the top (OTT) content platforms stream videos through the internet and onto smart TVs, phones and other streaming devices. OTT platforms account for a large slice of the pie, both in viewership and market share.
AVOD
In this service type, the video content is free to consumers in exchange for strategically placed advertisements. Ad revenue is used to account for production and distribution costs.
TVOD
TVOD, or Transactional Video on Demand, allows users to buy content on a pay-per-view basis. Users are charged per video, rather than gaining access to an entire catalog.
SVOD
Subscription Video on Demand models currently churn out the highest revenues, making it the best monetization model for OTT by far. It builds recurring revenue off something that was only built or shot once, by charging periodical subscription feel.
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