Instagram is expanding badge service to all eligible creators in the US. starting today Users who are over 18 and have more than 10,000 followers can subscribe to this feature.
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The company launched Badges in May of last year. then in October It has expanded its availability to approximately 50,000 creators. The banners show how to monetize Instagram creators fans.
Users can buy it to build themselves during Instagram live streams. Sold in increments of $1, $2. and $5 The company recently said it would not charge any fees. From the badge until at least 2023.
Overall, this feature can help Instagram diversify its revenue beyond ad sales, which depends only on the moment. More broadly, Badges could be the precursor to monetization features similar to other perks.