While you can use your regular email provider to send messages, for effective email marketing, an Email Marketing Server (EMS) is a game-changer. Unlike free services with limitations, an EMS lets you send bulk emails efficiently.
Here's why it's crucial:
High Deliverability: EMS ensures your emails land in inboxes, not spam folders, by following anti-spam practices.
Bulk Sending: Designed for large volumes, EMS lets you reach your entire audience without restrictions.
Tracking and Analytics: EMS provides valuable insights on email open rates, click-throughs, and more, helping you improve campaigns.
In short, an Email Marketing Server offers the power and tools to send targeted emails that get seen, boosting your marketing efforts.
