Netflix, unlike Paramount+ and Disney+, for example, doesn’t have the Nickelodeon library to fall back on, so it has to commission its own children's content. Teletubbies provides instant brand recognition," Richard Middleton, editor of Television Business International, tells BBC Culture. The move reflects a wider industry trend: Big Brother, Gladiators and Frasier are just some of the other shows from the 1990s returning. "The proliferation of streamers and the associated programming boom means audiences are swamped by a multitude of options," Middleton explains. "One way to cut through the clutter is to reboot."
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