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E-commerce sites are generally very niche-focused.
E-commerce startups that identify a gap in the market for a particular product,
service, or idea are successful. They market themselves as leaders in the
provision of these niche products or services. Niche products and services also
mean the existence of an audience with niche interests. For this reason,
determining the right audience is of vital importance in e-commerce. Finding
and attracting this audience represents a challenging process.
What is the Target Audience?
An important factor for a business venture is the target
audience is the people who respond to the marketing message. The target
audience can sometimes be the end user; However, the end user cannot always be
seen as a target audience. For example; The target audience of a baby product
is babies; but it is necessary to address the original parents. The target
audience of a gift product is both the person to whom the gift will be given
and the people who will give it. Therefore, the target audience in marketing
campaigns should not be considered only as end users. Companies must appeal to
the target audience effectively to sell their products. For this, they need to
understand their desires and needs.
Defining the Target Audience
It is not possible to market products and services
effectively if it is not known to whom the marketing is done in commercial
activities. There is no such thing as “average marketing”. Every advertisement,
every content, or every social media post must be interesting compared to
others. When defining the target audience, those who may be interested in the
products or services offered should be focused on. For example; Offering
products that middle-aged people are interested in to a young audience is a
waste of time and will lead to unnecessary costs.
Marketing costs are increasing with the introduction of new
trend advertising techniques. Many businesses; cannot afford marketing spend
that will not be effective in increasing sales, conversions, and profits. So,
it is necessary to spend marketing budgets wisely. Narrowing the market and
focusing only on the target audience that is statistically most likely to
convert can help businesses grow and thrive. For this reason, among potential
customers visiting the e-commerce site, only the audience that makes purchases
should be focused on.
Here are some tips to identify your target audience and keep
them engaged:
• The first step in determining the target audience is to
know and understand the products or services the business offers. “What does
the product do?”, “Who will demand it?” Questions such as these should be
answered.
• A niche e-commerce site needs a niche audience. Therefore,
special content should be created to capture the specific interests of the
niche audience.
• Established
businesses should use existing customer information rather than conducting
an audience analysis from scratch. Real data should be taken into account about
who can offer which product and which audience will or will not be interested
in the products.
• Who has purchased products or services in the past should
be examined. Even if a new target audience identification is required, the old
customer base will still provide insight.
• Visiting
the website or store in the marketplace with some target audience analysis
tools; however, it is possible to create a database and focus on this audience
by determining the audience whose visits do not turn into purchases.
• Determining what type of audience the competition in the
industry focuses on is also a good way to define a new target audience. For
this, competitors' websites can be examined. The contents and texts they
publish regularly should be examined; blog posts should be checked.
Things to Consider in E-Commerce Target Audience Analysis
The audience focused on in target audience analysis in
e-commerce should not only be the audience that is likely to buy the product.
For example; It would be insufficient to determine women between the ages of 25
and 45 as the target audience for a high-quality make-up product. It is
necessary to consider that not only the women who will use this product but
also their siblings, boyfriends, spouses, or mothers and fathers can buy this
product as a gift. For this reason, when analyzing the target audience, it
should be taken into account that the target audience may change at certain
times.
In target audience analysis, the next stage after
determining the target audience is to attract this audience to the brand or
products and make them interested. For this, it is necessary to create content
that is of interest to the audience. Well-defined, well-analyzed target markets
and audiences can be part of an ideal marketing campaign.
In target audience analysis, it is necessary to pay
attention to the following;
• Before the target audience analysis, the product should be
determined in every detail and then the target audience study should be carried
out.
• It should be investigated which needs the offered products
and services meet or what value they add to the target audience.
• It should be determined what the target audience is
interested in, which sites they follow, and on which social platforms they are
active.
• Competitors' activities on all types of commercial
platforms should be examined in detail; Content and marketing plans should be
created accordingly.
• After the target audience analysis, a customer profile
should be created and the target audience should be defined with demographic
and psychographic information.
In conclusion; Selling in e-commerce or online marketplaces
is not just about offering products or services. It is necessary to advertise
the product, analyze and determine the target audience, and finally determine
the channels to deliver the product to the target audience. If target audience
analysis is not done with appropriate techniques, it may not be possible to
achieve marketing goals.
Web Design Training aims to effectively use visual design techniques and Web techniques for those who want to create personal and corporate sites. It is a training program in which anyone who wants to edit companies' online advertisements for advertising purposes, internet advertisements called banners, and page designs such as blogs and portals will participate and contribute to their careers in internet communication. With this training, you can make a good career in web agencies or start your working life as the owner of your own business. For example, you can create construction, e-commerce, hospitals, markets, education, and florist sites. During the training, effective designs on mobile-compatible sites, which are gaining importance today, will also be included.
Who Can Attend the Web Design Course?
Web Design Course; Those who want to work as Webmasters in
the IT sector and advertising agencies, those who want to create personal
sites,
Those who want to have a career in the internet environment.
Anyone who wants to become a Web Design Software expert can participate.
Qualifications Required for Web Design Course
For web design training, it is sufficient to have basic
computer knowledge.
Contributions of Web Design Course to Your Career
Move quickly in your career by combining theory with
practice with our effective training prepared by Web Training India experts. During the
training, our students will effectively master HTML, CSS, jQuery, Dreamweaver, Photoshop,
and Flash programs. In addition to web design, effective SEO techniques that
are gaining importance today will also be explained in the training.
As the information society progresses, digital marketing is
essential for making your products and services widely known. Staying on top of
digital marketing trends will not only help you acquire new customers smoothly
but will also deepen your relationships with existing customers. This time, we
will explain the trend predictions for Digital marketingin 2024.
What was the digital marketing market like in 2023?
What kind of digital marketing trends will be in 2023? Here,
we will explain the changes and trends in digital marketing in 2023.
The digital marketing market is expanding rapidly.
The digital marketing market is expected to reach 35.9
billion US dollars (approximately 5,257.6 billion yen in Japanese yen) by 2027.
Source: Overview and competitive analysis of Japan's digital advertising
market,
This is because due to the influence of the virus, the use
of IT in various fields has progressed and it has become more accepted by
society. With the introduction of IT tools, some people may be able to
experience improvements in work efficiency and productivity, even in areas that
could only be handled using analog methods.
This is because the spread of the new coronavirus has made
face-to-face customer service and sales difficult, and companies have begun to
focus on marketing mainly through digital means such as websites, SNS, and
video distribution.
Full automation of digital advertising
2023 will be a year in which automation has made significant
progress. Automation of creative production and distribution is making great
strides. Full automation of advertising allows AI to learn existing data about
products and customers, approach the appropriate target group, and
automatically perform the flow of advertising.
The advantage of this system is that it provides more
accurate advertising by providing high-quality data, allowing efficient
marketing even in the advertising industry, which is understaffed.
In 2023, full automation of digital advertising will become
a reality thanks to the rise of AI technologies such as ChatGPT. Full-funnel
advertising menus and automatic generation of advertising creatives through
data linkage enable efficient advertising.
It has also become possible to use predictive targeting,
which uses AI to predict which customer groups are most likely to make
purchases, instead of traditional marketing methods that target specific
customer groups.
The growing importance of content marketing
An increasing number of BtoB companies are placing
importance on "content marketing" to acquire customers through means
other than advertising. One of the reasons for this is that with the
advancement of online shopping, voluntary actions on the part of buyers, where
customers search for products and services they are interested in and
ultimately reach business negotiations and contracts, have become mainstream.
As a result, seller-side companies have begun to focus on
creating content that meets customer needs. By disseminating high-quality
content, people who were not customers up until now are becoming interested and
searching, which is increasingly leading to purchases.
people moving away from advertising
The problem is that while digital advertising is increasing,
we are now overloaded with information. Due to information overload, it is
difficult to attract attention to the overflowing advertisements, and people
are turning away from advertisements. People rarely look at each advertisement
carefully, so even if an advertisement is posted, it is difficult for people to
remember it or get the message across.
As a result of the shift away from advertising, purchases
from official company accounts and influencers from all walks of life are on
the rise. Increasingly, people are purchasing products and services after
viewing social media posts, short videos, and connected TV ads.
Connected TV ads refer to ads that appear on TVs that are
connected to the internet. These advertisements are receiving increasing
attention as more and more people use their TVs to access video streaming sites
over the internet rather than watching TV programs via cable.
Tightening regulations on advertising
Due to the tightening of stealth marketing regulations that
started in October 2023, it is now a violation of the law to hide the fact that
it is an advertisement. Companies that use social networking sites (SNS) to
advertise are being forced to take countermeasures.
Additionally, due to the prevalence of fraudulent
advertisements, the need for ad verification (a mechanism for verifying
advertisements) is increasing, and rules and laws have begun to be put in place
in the diversifying web advertising industry.
Check out the trends and trends in the digital marketing
market in 2024!
So far, we have introduced the digital marketing trends that
will occur in 2023. Based on this, we will explain trends and predictions for
2024.
Expanding opportunities for the use of AI
It is expected that the spread of AI will continue to
increase in 2024, and that AI will be used in more and more areas of marketing
business. It will become possible to communicate with consumers in real time
using AI and to deliver content and advertisements tailored to each consumer.
This allows us to provide information and advertisements
that are more tailored to consumers, which also leads to building relationships
of trust with consumers. The proliferation of information presented by AI and
growing trust in artificial intelligence such as ChatGPT will also impact
marketing. There is also the possibility of hyper-personalization, where AI
generates information tailored to each individual.
Re-recognizing the importance of privacy issues
With digitalization, the importance of consumer privacy
protection increases. Since we handle a huge amount of digital information,
including personal information, we will need to further strengthen our measures
against information leaks and cyber-attacks.
As AI rises, so too will the need to obtain consumer consent
to utilize their data. As a result, new privacy regulations and a trend that
prioritizes the protection of consumer data and personal information are likely
to become widespread.
Expansion of retail media
It is said that retail media will expand in 2024. Retail
media is a method of marketing through advertising through apps and signage.
Some of you may have seen advertising videos playing on the
signage attached to the cash register at convenience stores. This signage uses
consumption data such as the number of customers visiting the convenience store
and customer demographics to deliver content that is appropriate for consumers
visiting the store at that time. Many companies use convenience stores
themselves as advertising media.
It is said that retail media will start to attract attention
from around 2023, and will become serious in 2024. In light of social
conditions such as soaring prices and declining population, an increasing
number of companies are reconsidering their advertising expenses. In order to
increase the cost-effectiveness of advertising, several major companies are
planning to embark on retail media in earnest.
AR and VR integration
Incorporating augmented reality (AR) and virtual reality
(VR) into marketing strategies is becoming a trend. Companies can create
experiences that allow consumers to immerse themselves in their company's
worldview, and through these experiences they can gain fans.
For example, you can try out a product or service before
buying it, or try on clothes in a virtual shop. It is predicted that the way we
shop will change significantly with the spread of AR and VR.
Expansion of closed-loop social shopping
In traditional SNS advertising, the process was to go from
product information to the original e-commerce site and purchase the product
there.
However, in recent years, ``closed-loop social shopping,''
in which users click on product information and complete the purchase within
that platform, has been attracting attention. TikTok is a representative
service and has been a huge success in China. We are currently in the process
of launching in the United States. It is expected to expand in Japan in the
future as well.
Web hosting is a fundamental part of a live website. Simply
put, it's your site's location on the internet. "Hosting" refers to
the services provided by companies that host website files (HTML, CSS, images,
videos, etc.) for users to access on the web.
Web hosting isn't difficult until you realize that numerous
companies offer different hosting solutions. It can also throw beginners off
course if they don't know which hosting solution they need. So, what kind of
hosting is right for your website? How can you make the best choice for your
business needs? This guide to web hosting will introduce you to the basics and
introduce you to the various hosting solutions available on the market.
3 things you need to make your website live.
a. The actual website content (the files that make up your
site)
b. A web hosting service from a trusted web host (the
company that hosts your site)
A domain name registered with a domain registrar (which
provides a unique name for your website) organization)
Although you can use two different providers for two
separate services (hosting and domain registration), many hosting companies
offer them together as a package.
First, the basics!
Website and web server
A website is a collection of web pages accessible via the
Internet. If you use a website, you must publish it on at least one web server.
A web server completes the functions of storing, processing, and delivering web
pages to users on the Internet.
When a client types a web address into a browser, the
client's computer connects to the web server. A web server processes requests
and delivers web pages.
What is web hosting?
Most individuals and organizations do not have their web
servers. They rent out space on servers managed by third-party companies that
specialize in businesses that provide the technology and services needed to
host websites.
Web hosting is a service that allows you to host and serve
web pages to users on the Internet without having to worry about running or
maintaining a web server.
Web hosting service provider (web host) is the name given to
third-party companies that provide web hosting services.
What is web hosting?
Web hosting and data centers: are they the same?
Technically, they are different. Web hosting is the term
used for services provided to store and serve sites on the Internet. A data
center refers to the infrastructure utilized by a hosting company to facilitate
hosting services. This includes a large group of network servers, communication
systems, backup power supplies, security devices, and other equipment needed to
provide hosting services.
Domain name and DNS
A domain name is a unique name that identifies a site on the
Internet. This is the name the user will use to access the site from her web
browser. For example, daydigital.com domain name. DNS (Domain Name Server)
translates this human-readable name into a numeric IP (Internet Protocol)
address that computers, routers, and other network components can understand.
Domain registration and registrar
Domain registration means securing a domain name on the
Internet so that it cannot be used by others. Domain registrars provide these
registration services along with DNS. There are several key factors to consider
before choosing a registrar . Some of them are:
ICANN certified
Security
domain transfer
Control panel
Domain names can be purchased from standalone registrars or
from companies that provide domain registry services along with web hosting.
What types of web hosting are available?
There are four main types of web hosting, and each option
has its pros and cons.
shared hosting
dedicated hosting
VPS (Virtual Private Server)
cloud hosting
shared hosting
As the name suggests, you share your hosting server with
many other sites. There is typically a collective pool of resources (RAM, CPU,
disk space) that are shared and used by all sites hosted on a server.
Pros
Shared hosting is recommended for websites with medium
traffic (which is what most websites are) due to its low cost, it's easy to get
started, and it doesn't require any technical knowledge.
Cons Because you are sharing resources with more websites,
performance can be affected when spikes occur . No root access (ability to
fully control the server).
Shared hosting is the most popular hosting plan and is
usually the most affordable.
dedicated hosting
Rent an entire server solely for your use from your hosting
provider. You get a dedicated server and no need to share server resources
(CPU, RAM, or disk space) with other sites.
Pros Increased performance and guaranteed performance, along
with maximum control over your servers.
Disadvantages
The cost is higher, and you have to take more responsibility
for managing the server. With great freedom comes great responsibility. And in
this case, the cost is too high!
VPS (Virtual Private Server)
As the name suggests, you rent a "virtual" server
as a private server. You are sharing a physical server with other websites.
Using a computing technique called virtualization, server resources are
abstracted and divided to emulate multiple virtual servers that are
individually controlled by each VPS user. Virtual servers are logically private
(each running its operating system), but physically they are not.
Pros
You share a physical server (resource) with other websites,
but you are assigned a fixed quota. You may also have more privileges for root
access and virtual server control.
Cons Costs more than shared hosting. Even very high traffic
can affect your site's performance.
If you can't afford dedicated server hosting, but want some
control and guarantee of server resources to improve performance, you should
consider VPS.
cloud hosting
The latest trend to hit the hosting market and perhaps the
most advanced option is cloud hosting. With "cloud computing", a
group of servers (called a cloud) work together to act as one large server.
Pros
You only pay for what you use in the cloud. Therefore, you
can have spikes in traffic (such as during certain seasons) and don't have to
worry about not having a dedicated server. Cloud hosting is the most scalable
hosting solution and is also very expensive.
Disadvantages
Cloud hosting solutions require cloud experts with technical
knowledge to manage.
If your business requires high performance, high
availability, and scalability, cloud hosting is the way to go.
So, if you're going live with a new website and feeling
overwhelmed by all the hosting options, this web hosting guide will help you
make an informed decision. With the increasing number of packages offered by
web hosting companies, everyone can feel lost!
It is your responsibility to determine the right web hosting
solution for your business. But remember, there is no such thing as one perfect
hosting plan for all your sites! Just choose the right hosting type to meet
your needs.