outtooman's blog

The business of winter clothing stores is relatively poor, so there will be a wave of turmoil around the New Year, and the rest of the time is quiet. For the three seasons of spring, summer, and autumn, winter will be more special, because autumn clothes can be stacked in winter, and new ones are not so frequent in winter compared with other seasons. How can we make the store active in winter? Store owners, still have to spend some thought. Affected by the epidemic and the general environment, business in the clothing industry has not been good in recent years. Clothing bosses are all thinking about what to do if the performance of clothing stores is not good. How can we increase the sales of clothing stores?

 

To revitalize the store, the bosses need to do the following:

 

1. Because of the different seasons, the price will be higher than that of clothes in other seasons, so we need to consider your surrounding consumption when operating a new store.

 

2. Winter clothing will have high requirements in all aspects. When choosing to clothe, everyone should pay attention to the selection of fabrics. If you choose the wrong one, the store is likely to suffer losses.

 

3. Winter wool clothing must pay attention to the matching of styles. Personal experience is to choose between [A/N] and [A/X] so that the price range will be smaller, which can greatly improve your storefront Clothing style collocation, especially suitable for the use of medium stores.

 

4. There are also many patterns of winter clothes. When choosing a style, you should not only feel that you can but also combine the wearing style of the surrounding consumer groups to ensure warmth and not appear cumbersome.

 

5. It is best to locate the consumer group between 25-45. This type of consumer group will have stronger spending power and are more inclined to brick-and-mortar stores.

 

6. On the display, warm tones can be positioned as the overall tone in winter. It will look warmer and the overall comfort will be doubled.

 

7. Remove the color problem and try to match the clothes as effectively as possible. For some consumers, matching is a challenge. There are better matching models, and the combined purchase is more worry-free.

 

Five ways to increase clothing store sales:

 

1. The image of the store is very important

 

Including windows, lighting, display, etc., the most important thing is the window. Here, it is particularly emphasized that many people think that the window is the model, and the model is the window. So I asked if you had changed the window, and you said you did. You just changed the model. In the window display, the model is relatively the least important part. So, what are the other components of the window? There are at least three more: props, background painting, lighting, and the model accounts for up to 20%. Therefore, we are moving from window display to window design. Models are changed at least once every 3 days, and windows are designed once a month (conditions allow).

 

2. Make full use of the golden rank

 

In fact, in the daily operation of the underwear store, the most important thing to improve the daily sales of the store is the sales ability of the golden position on the shelf. The position of the goods in the display is replaced by the upper, middle, and lower positions, and the superiority of the "upper" display position is obvious. This position is usually used to display high-margin goods, which is the so-called golden tier. If you can make full use of this segment, it can help increase sales.

 

3. Widen the distance between the sales area and the delivery desk

 

In the operation of daily underwear stores, we should also pay attention to the reasonable placement of products, which can greatly stimulate customers' desire to buy. The underwear storefront can be designed with a variety of long shopping channels to avoid customers from taking shortcuts to the cashier and the exit. When a customer walks around or looks for checkout, they may see other items that make a purchase. By increasing the distance between the sales area and the checkout desk, you can extend the sales time and increase sales opportunities.

 

4. The goods are placed in a relatively fixed position

 

In addition, during the operation of the underwear store, the products should be placed in a relatively fixed position, which can facilitate the purchase of old customers. Placing products in fixed locations can reduce the time customers spend looking for products. However, over time, it is easy to lose customers' attention to other items, and produce a sense of stale and dullness. Therefore, it is also possible to adjust the goods on the shelf after the goods have been placed for a period, which can bring freshness. Therefore, the fixed to the change of the commodity should be relative.

 

5. Skillfully use the management tools of footwear and apparel retailing in the mobile Internet era

 

Under the circumstance that "Internet +" has changed all walks of life, and under the circumstance that the O2O model has helped the transformation of various fields. In the era of mobile Internet, the management tool for shoe and clothing retailing, "Buybei", can be described as a powerful tool for improving the performance of clothing stores. Buying, relying on physical stores, provides shopping guides with practical customer management tools and mobile marketing tools to help shoe and clothing stores achieve performance improvement and service improvement! So, how does Maibai help clothing stores improve sales performance?

 

Improve store customer flow: Maibai helps clothing stores acquire new customers at low cost and through Omni-channels through fission transmission. Each old customer brings you 5-10 new customers and increases store customer flow.

 

Improve the conversion rate of entering the store: Maibai provides clothing stores with a variety of promotion combinations suitable for physical retail scenarios, improving the purchase conversion rate and joint rate, and at the same time tracking and analyzing real-time promotion effects to support marketing decisions.

 

Improve customer repurchase rate: Maibai solves the problem of customer information retention in the store for clothing stores, establishes a contact channel between shopping guides and customers, and gives full play to the initiative of shopping guides to provide customers with one-to-one caring services and improve the repurchase rate.

 

Member activation remarketing: Maibai builds a detailed member database for clothing stores, analyzes member attributes and behaviors, and tags member management to achieve precise member marketing and activate members to generate value.

In addition to sales being the key to the operation of a clothing store in autumn and winter, the display of clothes in a clothing store is also very important. There are many kinds of clothing in autumn and winter. If you want to attract customers to buy, you have to work hard on hanging clothes. The hanging of clothes in a clothing store has a relatively large impact on the business. The same clothes are decorated with the same decoration. Due to the different ways of hanging the clothes, the sales performance will be different. The store owner must learn how to hang clothes. Today, let's take a look at how the autumn and winter clothing store hangs the version to make the clothes look good.

The main points of the hanging version:

Note: All hanging sample display methods are subject to this principle. The apparel looks clean and tidy with no fuzz. The clothing is flat, without pleats and deformation, and the neckline, cuffs, pockets, hem, waistband, etc. are neat and natural. Hook direction, follow the "question mark" principle, that is, "?", easy to handle. Clothing should be no less than 15cm from the ground. For non-open or knitted goods, the hanger should be placed from the hem of the garment. Use the same hanger. There should be a certain gap between the pendants, and they should not be too crowded, to show the sense of the value of the product. The hanging sample bottom clothes hanger is connected with the top clothes hanger through a lanyard, and the hooks of the bottom clothes hanger pass through two holes on the lanyard sequentially from left to right. After the whole hanging is completed, keep the upper and lower hanging samples balanced and flat, and the shape of the lower clothes hanger will not be seen in appearance.

Similar side hanging, such as the same short top

Side hanging display form, curved bar side hanging display The same series of side hanging, the same series from left to right order: tops, sweaters, pants; tops, sweaters, pants......

Side hanging display points:
Comply with all the terms and conditions of the general rules of sample hanging points. The hanging samples are hung in the order of 4/1, 5/1, and 6/1 from left to right. Can be a single-hanging warehouse or skirt. Mainly single hanging. Pay attention to the distance between clothing hooks, generally 5-7cm in spring and summer; 10-12cm in autumn; 16-18cm in winter (the distance between clothing is 6-8cm).

Exhibition Operating Specifications

The main points of the display stand sample: the display stand sample is subject to the whole set of samples. To reflect the characteristics and style of the main. In the display suits, the bottoms are mainly skirts. For unfolded clothing, the waistline of the skirt should be placed inside the hem of the top; the sleeves of the top should be laid down naturally, which can be multi-modeled, but not weird. Accessories are included in the entire outfit. Hangers and lanyards cannot be used.
Error-prone:
Uneven or messy. Weird shape.

T-frame exhibition operation specification

The main points of the T-frame display: The T-frame is mainly for distribution, and each set of clothing in the store should be hung on the T-frame. Embody diversity so that customers can search. If you can't fit, choose the best-selling and new, and classic options. Clothing that hangs on the T-rack is mainly to be hung in sets. For example, short tops should have matching shirts and skirts (the whole set of clothing should not be less than 15cm from the ground), and windbreakers should have matching shirts. The top of the long rack is hanging on the T-frame, and you should choose the one that is easy to buy in our store in the recent period. The vertices on both sides of the short shelf are also the same. Note that the distance between clothing hooks is generally 5-7cm in spring and summer; 10-12cm in autumn and 16-18cm in winter, and the distance between clothing is 6-8cm. The clothing display should not be too dense to reflect the sense of clothing value. Make full use of color display methods to show beauty. Pay attention to the shape of the hem formed by the clothing display, which is well-proportioned, and the disparity should not be too large. Pay attention to the model next to the T-frame, so that there is a proper distance between the two, and there can be no separation too far. The knockout garments next to the T-rack are suitable for colors that will free up the collection and make the T-rack come alive.
Error-prone: Too much or too little display. There is no matching for a single sample. There is no characteristic. No beauty, messy.

Point-and-click operation specification

Point hanging operation points: Hanging in the store plays the role of supplementing dead spots and coordinating the atmosphere of the store. It is mainly used to hang classic models, and it can also be hung on models that complement and vacate the color of the storefront to reconcile the overall feeling of the storefront. Point hanging highlights the flat shape of the clothing. Point hanging highlights the vivid and lively shape of the clothing. The point hanging is subject to the sample of the whole set, with all accessories. Point-hanging clothing is suitable for all terms and conditions of sample hanging points.
Pay attention to the problem
The place is not right. The hanger is not neat. No full set is available.

Color sample specification:
This specification is suitable for side-hanging or side-hanging and positive-hanging combinations, but poor sample production will cause a mess. This sample production method is vivid and lively.

Clothing color sample method:

1. From left to right, from light to dark, from warm to cool.
2. Key effect: from left to right are dark color (three numbers), light color (three numbers), dark color (three numbers), and light color (three numbers), which can be the same or different. , but pay attention to the curve caused by the hem not too abrupt.
3. Symmetrical effect: the middle is the front hanging method, and the west side is a light color (three numbers), medium color (three numbers), or dark color (three numbers).
Black and white gray combination style sample method:
1. Key effect: from left to right: white (three numbers), black (three numbers), white (three numbers), black (three numbers), white (three numbers).
2. Gradient effect: white, gray, and black from left to right, it can be a group of three numbers, or two pieces of white number 4, one piece of number 5 and number 6 each; two pieces of gray number 4 and number 5 One each for size 6; two for black size 4 and one for size 5 and 6. In addition, this combination method is suitable for the combination of the same color, such as camel, beige, and coffee, giving people a sense of unity, coordination, and a sense of integrity.
3. Symmetrical effect: from the middle to the two sides: four numbers of the same color and the same color on the front, this color is light, the same gray on the side, and the same black on the side (the number of gray and black side hangings depends on the number of the pendants The length and effect are determined, but the integrity of the model number must be maintained).

Colors that are not suitable to be placed together in the color sample:

Green clothing is not suitable to be placed in camel, beige, red, or coffee-colored clothing

Orange-red clothing is not suitable be placed in blue or cool-colored clothing

Black clothes are not suitable to be placed together, because they are matched with other colors

Gray clothes are not suitable to be placed together, because they are matched with other colors

White clothes are not suitable to be placed together, because they are matched with other colors

Light-colored clothing and clothing with low brightness are not suitable for placing together

Apricot clothing is not suitable for placing with green clothing

Clothing color sample points:

Follow the rules of color and do not do random collocation. Try hanging and adjusting several times until you are satisfied. Aiming at the beauty of order and neatness, the color of the storefront looks fresh and clean.

Molding operation specification

Molding style: The mold is based on the group, generally 2-3 models are juxtaposed, but the side of the "T" frame is a single mold, which is also a group.
The main points of the model clothing display: the clothing is sampled in complete sets, and the accessories are complete. The entire set of mold styles is provided by the company according to the listing situation of each new model and sent to the store in the form of photos. The garment has a neat appearance with no creases. The collars, pockets, sleeves, belts, and accessories of the clothing are neatly dressed in all parts, and the appearance is natural and generous. Pay attention to the light, it should shine on the mold garment, and the light distribution is even. Model styling tips:
 Models are uniformly provided by the company and delivered to the store in the form of pictures or by regional managers. Take care of the model, don't be aware of the model's fingers or cause the model to be disabled. Note the cleanliness of the model chassis.
Error-prone:
The lighting is not coordinated. Accessories are not complete. Clothes are not organized. The chassis is not clean.