outtooman's blog
In its July 2021 record, the not-for-profit Transforming Markets Foundation highlighted that as several as 59 percent of all green insurance claims by European as well as UK fashion brand names are misleading and might be greenwashing.
Lately, H&M was greatly criticized for its 'false' cases that the majority of its products are lasting yet they were not. The brand has additionally filed a claim against as well as dragged to the court for its 'greenwashing' effort as they presumably adjusted Higg Index. Then there is Shein which is facing around the world backlash for its dishonest practices in the supply chain, yet it gains extra earnings than what H&M, as well as Zara, collectively make in the USA!
As dreadful as it seems, other brands also are charged with chatting something they do not exercise, and also yet they materialize lasting style in numerous means-- outright deception, subtle advertising, and frequently as enthusiastic cases without full transparency around the actual impacts! In its July 2021 report, the not-for-profit Altering Markets Structure highlighted that as many as 59 percent of all eco-friendly insurance claims by European and also UK fashion brands are deceptive and also can be greenwashing.
Greenwashing is in its prime-- all thanks to brand names' (for this reason consumers') love for fast fashion as well as synthetics!
Rapid style, arguably, is the most significant culprit that's hurting style's sustainability initiatives. There is a portion of end consumers who assume that their acquiring decisions do not matter and that their product consumption does not make a distinction.
However, in reality, trend-driven overconsumption is encouraged by reduced price/cheap products that are inadequately constructed (greater than likely breaching ethical production criteria) to satisfy tight costing. These garments, probably lasting much less than a season, wind up in landfill or are shipped offshore to emerging markets and developing economies where they are thrown out as ecological pollution. In a desperate effort to calm a brand-new generation of mindful customers, brands greenwash their 'footprint' in their effort to market the item or the brand.
The effects of the brand name's supply chains are far-reaching and also durable as they typically use man-made materials and chemicals. The CEH, a non-profit consumer campaigning group, concentrated on exposing the visibility of toxic chemicals in consumer products, lately did testing on a range of prominent top-quality sports bras and athleticwear that revealed high levels of BPA, a chemical compound that's used to ensure kinds of plastic and can result in dangerous health and wellness results such as asthma, heart disease as well as excessive weight.
The sporting activities bras sold by brand names like Athleta, PINK, Asics, The North Face, Brooks, Done In Motion, Nike as well as FILA were all examined for BPA in the previous 6 months, as well as the results revealed the garments might expose wearers to up to 22 times the secure restriction of BPA, based upon criteria embedded in The golden state, according to the Center for Environmental Health.It is often the brand owner who decides what kind of products the market and manufacturers want, so in front of the responsibility of sustainable products and environmental protection, it is crucial for the brand owner to find custom swimwear manufacturers with reliable and appropriate marketing strategies.
Just how do brands stick out in different records on the sustainability front?
In the recent Remake Style Accountability Record 2022, Remake-- worldwide campaigning for organizations defending fair pay and environmental justice in the clothing industry-- assessed 58 large style businesses in 2022 including Chanel, J.Crew, and Allbirds on their trip to intersectional social and ecological sustainability and unpacked its essential searchings for which shows towards an alarming circumstance, though some positives exist too!
Strong guarantees on climate modification, but progress has been limited
Only 3 companies (5 percent)-- Burberry, Everlane, and also H&M Group-- fulfilled all four of Remake's climate criteria: disclosure of complete discharges; short-term 1.5 ℃ pathway-aligned Science Based Targets; enthusiastic long-lasting net-zero targets; and a decrease in their complete greenhouse gas exhausts. As business disclose their complete supply chain discharges, the scale of the trouble is clear: Inditex's (Zara's) annual discharges are equal, for instance, to consuming 39 million barrels of oil.
The misconception of circularity has been revealed however no company has welcomed degrowth. A third of the evaluated companies are lowering their product packaging waste as well as 20 percent now supply upcycling or repair solutions. Despite a rise in resale systems and also some fixing efforts, there has not been a shift far from straight manufacturing. The companies remain to co-opt for customer interest in circularity-- like Shein's brand-new resale system-- to greenwash. While no company can show a total decrease in manufacturing, some firms like Everlane, Nike, and Patagonia did lower their use of virgin plastics like polyester.
Living incomes remain evasive, yet some businesses are taking much more duty for the salaries of their employees. Style is improved destitution pay, which hasn't transformed this year. That said, a couple of firms can demonstrate that some of their employees are gaining reasonable pay, and the facilities to elevate incomes are becoming a lot more durable.
4 businesses (7 percent) released some progress towards a living wage in their supply chains in enhancement to disclosing the methodology they use to quantify a living wage: Hanesbrands Inc., Patagonia, Ralph Lauren, and also Reformation.
Five businesses (9 percent)-- Burberry, Kering (Gucci, Balenciaga), Marks & Spencer, PUMA, and also Improvement-- published partial info showing that several of their direct employees, such as business staff members or retail employees, worked wage.
One business-- Ganni-- took on a Purchaser Standard procedure, a type of contract for the acquisition of goods that devotes business to do their part to maintain reasonable industrial methods, such as paying reasonable costs for goods completely, and also promptly.
Regardless of some progress, the number of style brands bringing transition in their supply chain stays just under 10 percent.
Renay Wells, Style Influence Professional from Australia informed Clothing Resources that a whole lot of brands that declare to be sustainable take into consideration using 'recycled' manufacturers as the only requirement to make the insurance claim of sustainability. They do not frequently consider ramifications as well as the influence of their supply chain. "Most brands would not give a second thought to the moral repercussions of their production techniques. The desire for commercial, high margins, and fast manufacturing much surpass their insurance claims of sustainability," commented Renay.
Will the circumstance change?
The fashion market has been discussing the negative effects of rapid fashion on the atmosphere for a long time currently yet the usage of rapid fashion is only increasing with time. It's real that many of the lasting style products aren't affordable and also do not come as size-inclusive. In countries like Brazil and also Mexico, for circumstances, a lot of people purchase from Shein since they believe it is a way to be part of a specific fashion trend at economical rates, as well as the brand name has comprehensive sizes. Sustainable clothes are much more expensive for evident factors, however, there are no reasons to not be size-inclusive. Marketing strategy and product positioning are very critical because it is the key to influencing the market, it is the driving force of what kind of manufacturer you need. Beachwear Exporter is the decision-makers of your marketing strategy.
Not simply Shein-- which is taken into consideration as a serial wrongdoer of sustainability campaigns-- numerous various other popular brands equally are accountable for increasing greenwashing efforts. It is highly important to inform consumers that quick fashion is impactful for the world and also creates large ecological air pollution!
There is one straight response to this-- it's because the completion objective of a brand name is to market its items in the consumer market and earn profits. If the supply chain is boosted, sustainable measures are used, transparency is produced, product innovations are done as well as proper salaries are offered to workers, then a brand name needs to spend more which inevitably leads to walking in product's retail prices. Are consumers all set to pay this trekked price for a product?
If they are searching for affordable items, a brand name, whose organization model works with quick style ideas, simply can not go for all these prior procedures to create a sustainable supply chain because it sustains substantial price. This is why altering consumers' practices and also their cost capacity on pricey products is essential as that will offer an area to even more lasting items on the market.
You are a rock-star swimwear designer. Your mind is filled with ideas and your brain is bursting with creativity. You are ready to make a strong fashion statement. In every corner of your life, it hits you, sometimes from the most unexpected sources: the magazines you flip through at the barber shop, the great patterns you just saw at that apparel store, and even the vivid colors on your lunch plate at your favorite restaurant. When you live the textile and fashion life, inspiration is everywhere.
Until recently your inspiration was influenced by several known fashionistas that led the market and decided what trends will rule. Today, as social media has made fashion accessible and open to all, there are no specific and limited fashion tone-setters. Anyone can become an icon and influence your designs. A blogger who spread his idea to millions online or a famous actress who shares her latest look on Instagram can have a greater impact on today's designs. Technology needs to adapt as we consume our fashion in a new way. While digital printing technology is not new, its utilization and adaptation to the new fast fashion market are. Fashion used to be controlled by the long print cycles dictated by print manufacturers. A typical cycle from start to finish took an average of 8 months! Today it can take just 8 days or less!
For each summer, swimwear designs and trends used to be determined during the winter or even the fall of the previous year. Designers had to "guess" what would be the popular trends, colors, patterns, and fabrics a year in advance. How do you capture the feeling of what can dominate the swimwear fashion ahead of time? Will your assumptions from last year still be relevant or dated this year? Monokinis are perfect for women who want to cover up but look sexy and stylish. Monokini is an excellent choice for women who are uncomfortable in bikinis. This is a great swimsuit style for keeping up with fashion trends. Especially for women who don't want to wear bikinis but want to show off their fashion appeal, Monokinis is a perfect choice. If you are a swimwear seller to learn more about fashion swimwear and the monokini swimsuit, go to this welonswimwear, have a wealth of swimwear manufacturing experience, and is a good monokini swimwear manufacturer, and recommend it to you.
Luckily, you don't have to agonize over these dilemmas anymore. Times have changed. Technology, cultural shifts, and social media have all greatly impacted the swimwear market and can make your wildest design a reality in no time.
Let's look at the lifecycle of your swimwear line. The biggest challenge of offering trendy fashion, one that will not go out of style before it hits the rack, has shifted the printing technology from mass production to mass customization. Limited editions of even a single print enable fashionistas, designers, retailers, and print manufacturers to respond to the wildest on-the-fly desires.
How about the unique color palette combinations you want to express in your new line? Or how about flamingo bikinis and pineapple swimsuits? You can have them all combined, thanks to digital printing!
Culture plays a major role in the swimwear fashion revolution. The entire year is "swimwear season" as consumers' holiday habits are no longer restricted to one season. Can you pre-plan when people buy swimwear all year round?
Social media has changed the way we consume fashion. Retailers follow fashion leaders on social media to get inspiration for their product line, and maintain an ongoing conversation with their customers, particularly on Instagram-- a forum where brands can inspire customers and where customers can inspire brands. This is a true reflection of just how much social media has shaken up the fashion sector and we are seeing the reshaping of an entire industry.
Designers are now free to develop limited edition swimwear lines based on, and inspired by, the colors and patterns of their beaches, landmarks, and wildlife that surrounds them. With the emergence of e-commerce in the print world, online swimwear businesses are gaining popularity.
Chic, colorful expressions of unlimited designs and easy on-the-fly production possibilities have impacted the swimwear market.
Thinking of a swimwear business? Direct-to-fabric digital printing can ease your way as you enter this path. A cost-effective production process with short print runs allows you to quickly respond to any immediate fashion trends and create as many and ANY styles you feel like designing! As opposed to wearing a bathing suit daily, the desire to be stylish for people with larger sizes and bust sizes is also something that designers are trying to solve, often requiring unique designs and customized swimsuits. Custom ddd swimwear requires designers to have a good understanding of ddd bust size so they can have great fashion.
Can you picture upload your colorful flamingo swimsuits to your online shop, so your customer can choose and order their flamingo to arrive at their front door the next day?
Traveling has returned and also customers are finally heading on holiday. What does this mean for the swimwear market?
After a dampened selling period in 2020, resulting in enhanced discounting and fewer arrivals, followed by signs of a rebound in 2021, the swimwear group is back in the limelight for SS22
From pricing to sustainability as well as industrial product chances, we reveal five data-backed insights to aid merchants to prepare rewarding future varieties.
Your brand name is increasing right into the swimsuit market. Go right here for more information concerning swimsuit suppliers and safeguarding your brand and also success.
Traveling has returned to as well as consumers are ultimately directly getaway. What does this mean for the swimsuit market?
After a dampened marketing period in 2020, resulting in raised discounting and also fewer arrivals, complied with by signs of a rebound in 2021, the swimwear category is back in the limelight for SS22
From valuing to sustainability and commercial product chances, we reveal five data-backed insights to assist retailers to intend rewarding future varieties.
Is the swimsuit not your group? Get in touch for a complimentary trial to see how our data can make your task simpler. Although the epidemic is raging around the world and economic development has been greatly hindered, the swimsuit market is really good. The best swimsuit manufacturer can provide high-quality swimsuits, which is the basis of all this. You can learn more about swimsuit products.
With swimwear, just among the several classifications impacted by cost inflation, take signs from J.Crew and also Boden and also boost your product eco-credentials to keep worth.
- Make certain swim item descriptions are inclusive of your entire consumer base. Consider terminating "slandering" as a detailed word, which has seen usage decrease by 32% given that 2019.
- The preferred Coconut Woman visual and also launching of browsing at the Tokyo Olympics have firmly put sportier swim designs on the radar. Just recently backed by SKIMS, the breakout vest is one to view, with in-stock options up 74% vs. 2019.
- Investment in recycled swimwear has increased at the similarity J.Crew, NA-KD, and OYSHO, with +162% recycled designs retailing YoY. Kept in mind on the former's internet site, take into consideration sharing ideas on looking after bikinis to avoid microplastic shredding.
- More stores are expanding their third-party brand mix to branch out ranges and obtain new consumers. Madewell presently stocks 14 external brand names vs. four in 2019. Marks & Spencer has especially grown its well-known offering, stocking Sosandar and Fantasie.
PrettyLittleThing's swimsuit access cost point has leaped by 100% contrasted to 2020.
With inflation, as well as supply chain challenges, remaining to afflict sectors worldwide, EDITED's current reports outline major groups influenced as well as 5 Factors to consider For A Winning Geo-Pricing Strategy. Swimwear is no exemption, with several of our assessed stores boosting their access price fundamental swimsuit offerings vs. 2020. PrettyLittleThing stands apart with the biggest portion rise, having equipped ₤ 5 swimwear in 2020 compared to ₤ 10 being the most inexpensive choice currently.
Prioritizing a lot more lasting products is likewise a driving force behind current price rises. For example, J.Crew has boosted the rate of its ruched swimsuit by 20% vs. 2020, with its new season design featuring over 60% recycled materials. Boden has complied with a similar trajectory with its Kefalonia layout now made from recycled materials as well as its price factor blown up by 8% over the very same duration.
References to slandering within item descriptions have lowered by 32% because of 2019.
As consumers continue to challenge traditional beauty ideals and also inclusivity ends up being an important top priority, retailers need to guarantee their swimsuit ranges reflect the times or run the risk of pushing away customers. Alongside more inclusive sizing choices as well as advertising projects, product descriptions are vital for advertising and inspiring body self-confidence among your online client base. While form and also fit remain important aspects for acquisition choices, merchants need to guarantee all consumers feel comfortable with their products, whatever their body shape.
Slender is ending up being a less popular descriptor for swimsuits throughout our analyzed merchants, declining every year because of 2019. Marks & Spencer is of particular note, equipping simply 13 products with the keywords in 2022 contrasted to an optimal of 73 products in 2020. As a component of this, the retailer has lowered the variety of products featuring its Secret Slendering ™ technology.
Duration & leak-proof swim is an untapped chance
Specialist duration and watertight tag Modibodi expanded its group mix by broadening into a swimsuit in January. Made from recycled textiles, it includes Modifier Swim Technology that "is absorbent, discolor and odor-resistant for light bleeding, identifying or light bladder leakages." Ruby Love and Knix provide duration swimsuits, with the last stocking options as a component of its teenager line, Knixteen, too.
While the market for duration underwear has grown 273% YoY, financial investment in the mass market is non-existent for swimwear as well as highlights an actual chance for development across age demographics in 2023.
Considering that 2021, the US seller has dramatically expanded its product offering and also currently supplies several bikini styles made specifically for individuals with lengthy torsos. Options are readily available in the same styles as well as rates as its core collection, including its ruched bandeau as well as dive v-neck swimwear alternatives.
As watersports grow in appeal, active swim styles are key buys
Currently, 20 items are in stock, with rash guards as well as long-sleeved fit key designs within the collection. In other places in the market, rash guards have been increasing in popularity, with readily available alternatives up 74% vs. 2019.
Alternatives containing recycled materials have grown 162%.
Stores continue to upgrade their swimwear varieties and ramp up investment in extra green materials. There are presently 162% even more styles including recycled materials retailing vs. 2021 and a substantial 819% more vs. 2020. This change has led to recycled options bookkeeping for 36% of the present swimwear selection, compared to 15% in 2021 and 4% in 2020.
While alternatives having ECONYL ®, nylon made from post-consumer waste items, and also REPREVE ®, a fiber made from recycled plastic containers, have raised, using these repurposed materials stays less than those referred to as just recycled. ARKET and Madewell are presently the leading stockists of ECONYL ® and REPREVE ®, specifically.
Although reusing decreases carbon discharges and also waste, recycled artificial materials can still be damaging to oceans as well as water systems because of the loss of microfibers. Think about sharing suggestions with consumers on looking after their bikinis to stay clear of microplastic shredding. With ideas and creative suppliers, will turn to manufacturers to make their own brand of custom swimsuit. This is because it has its own brand characteristics.
Madewell & Marks & Spencer raise their exterior top-quality mix for SS22.
Acting as an avenue to diversify item blends, acquire and also catch new target markets market share, even more merchants are increasing their swimsuit third-party brand portfolios.
Partnering with exterior brand names can likewise make it possible for merchants to supply and also test goods that are not typically purchased in their variety strategy. There is also an extent to build on eco-credentials by partnering with sustainable brands. Furthermore, merchants can profit from important trends. Guarantee your well-known mix is connected and also placed plainly to take full advantage of direct exposure and also draw in new consumers.
Have you ever before
looked at what's preferred in style and also an idea, I desire I had recognized
regarding that fad before it being so conventional? There's a simple means to
remain in advance of the contour-- look out for mini patterns rather than simply
macro patterns. They need to not just put on cozy garments as well as
consume sufficiently, but additionally put on lovely clothing, put on style, as
well as a gown to draw in others' interest. If you are looking to produce your
apparel line, broaden the swimsuit market, or establish a fashionable swimsuit
for your swimsuit brand name, Welonswimwear is a great one among numerous swimwear
manufacturers. In
this article, we'll explore what micro trends are and how you can use them to
your advantage in today's fast-paced fashion market.
In the
fashion world, a microtrend is a very specific trend that gains popularity for
a short period. Understanding these smaller trends allows them to know what's
going on in the industry and what will come next. There are so many factors
that go into knowing but predicting future trends about them before anyone else
does is key to staying one step ahead of everyone else.
And these
days, it seems like fashion trends are changing faster than ever. If you want
to stay ahead of the curve, you need to start paying attention to micro trends.
If you want to keep up with the latest fashions, there are three types of micro
trends that you should know about.
Your brand
is what makes you different and unique from everyone else. Creating a personal
brand takes time and effort, but it's worth it if you want to be successful in
today's world.
1) Specify who you are as well as what you intend to be understood for.
2) Do your research study as well as learn what other individuals are claiming
concerning you.
3) Find out just how you wish to reveal on your own via social media sites,
which systems function best for your particular niche, as well as when and also
exactly how frequently you ought to upload material.
4) Identify your message as well as create a biography that mirrors that
message to ensure that individuals recognize what they're obtaining before they
follow you on social networks or see your calling card. Make sure to have a
professional-looking profile photo with some information about what you do and
where you're located if you have an Instagram account.
Take care of them now because you don't want someone taking screenshots of
those mistakes once you start getting more followers if there are any mistakes
or typos in your profile! Make certain every little thing corresponds
throughout all networks-- you'll look much more trustworthy and professional in
this manner.
With
fashion trends changing so rapidly, it can be hard to keep up. Whether it is a
new way to wear a shirt or a new pair of sunglasses, micro trends offer
something for everyone. Here can some trend custom
swimsuits, swimsuit fashion, high quality, can be
customized according to your idea.
1) Neon Color styles In
recent times, we have seen neon shades take control of anything from tennis
shoes to skirts. Even though they might appear frustrating in the beginning,
they look wonderful combined with even more low-key tones like navy black or
blue.
If you're going for an edgy vibe or want to look feminine-knee-high and classy
boots are a must-have this season, 2) Kneehigh Boots It doesn't matter. Try
pairing them with flared jeans and a button-down blouse for a sophisticated
daytime look.
3) Bow Ties For males, bow connections are the ideal device for any kind of fit
or official attire. As well as for ladies, they provide any kind of basic
outfit or skirt with a stylish touch.
4) Turtlenecks Although turtlenecks were when scheduled for winter months
clothes just, developers are currently including them in their spring/summer
collections as well! They make a fantastic enhancement to any kind of attire
and also can be used as divides.
5) Heels with Tennis shoes Most of us recognize just how hard it is to walk in
heels all day. Why not swap them out for sneaker wedges? They still produce the
very same refined look without compromising convenience.
6) Oversized Blazers are always flattering on everyone- but what happens when
they get too big? The best part about oversized blazers is that you can roll up
the sleeves, roll up the pants, or belt them for different looks.
7) Ruffles A classic fad that never appears to head out of design, ruffles will
certainly never dissatisfy. From gowns to tops, ruffles include womanhood and
also appeal to any kind of set.
8) Wide-Leg Trousers Whether they're chopped or maxi size, wide-leg trousers
are the best point this year! Couple them with a flowy tunic top for a bohemian
feeling or group them with booties as well as coats for daily chicness.
9) Neon Faux Hair Coats Have you ever before intended to be a unicorn? Well,
currently you can with these beautiful and bright artificial hair layers. And
also, they're the best means to stand apart in a group.
10) Maxi Skirts If you assumed maxi skirts headed out of design with the '80s,
reconsider! Not just are they practical and stylish, but they likewise display
your contours.
Anybody in
the fashion business will certainly inform you that patterns reoccured, yet the
one constant is adjustment. To remain in advance of the contour, you require to
be continuously in search of brand-new patterns. This can be a permanent task,
yet it deserves it if you wish to remain in advance of the competitors.
By
definition, a micro trend is a small, specific trend that has a short shelf
life. These days, it feels like fashion trends are changing faster than ever
and it can be hard to keep up.
The business of winter clothing stores is
relatively poor, so there will be a wave of turmoil around the New Year, and
the rest of the time is quiet. For the three seasons of spring, summer, and
autumn, winter will be more special, because autumn clothes can be stacked in
winter, and new ones are not so frequent in winter compared with other seasons.
How can we make the store active in winter? Store owners, still have to spend
some thought. Affected by the epidemic and the general environment, business in
the clothing industry has not been good in recent years. Clothing bosses are
all thinking about what to do if the performance of clothing stores is not
good. How can we increase the sales of clothing stores?
To revitalize the store, the bosses need to
do the following:
1. Because of the different seasons, the
price will be higher than that of clothes in other seasons, so we need to
consider your surrounding consumption when operating a new store.
2. Winter clothing will have high
requirements in all aspects. When choosing to clothe, everyone should pay
attention to the selection of fabrics. If you choose the wrong one, the store
is likely to suffer losses.
3. Winter wool clothing must pay attention
to the matching of styles. Personal experience is to choose between [A/N] and
[A/X] so that the price range will be smaller, which can greatly improve your
storefront Clothing style collocation, especially suitable for the use of
medium stores.
4. There are also many patterns of winter
clothes. When choosing a style, you should not only feel that you can but also
combine the wearing style of the surrounding consumer groups to ensure warmth
and not appear cumbersome.
5. It is best to locate the consumer group
between 25-45. This type of consumer group will have stronger spending power
and are more inclined to brick-and-mortar stores.
6. On the display, warm tones can be
positioned as the overall tone in winter. It will look warmer and the overall
comfort will be doubled.
7. Remove the color problem and try to match
the clothes as effectively as possible. For some consumers, matching is a
challenge. There are better matching models, and the combined purchase is more
worry-free.
Five ways to increase clothing store sales:
1. The
image of the store is very important
Including windows, lighting, display, etc.,
the most important thing is the window. Here, it is particularly emphasized
that many people think that the window is the model, and the model is the
window. So I asked if you had changed the window, and you said you did. You
just changed the model. In the window display, the model is relatively the
least important part. So, what are the other components of the window? There
are at least three more: props, background painting, lighting, and the model
accounts for up to 20%. Therefore, we are moving from window display to window
design. Models are changed at least once every 3 days, and windows are designed
once a month (conditions allow).
2. Make
full use of the golden rank
In fact, in the daily operation of the
underwear store, the most important thing to improve the daily sales of the
store is the sales ability of the golden position on the shelf. The position of
the goods in the display is replaced by the upper, middle, and lower positions,
and the superiority of the "upper" display position is obvious. This
position is usually used to display high-margin goods, which is the so-called
golden tier. If you can make full use of this segment, it can help increase
sales.
3. Widen
the distance between the sales area and the delivery desk
In the operation of daily underwear stores,
we should also pay attention to the reasonable placement of products, which can
greatly stimulate customers' desire to buy. The underwear storefront can be
designed with a variety of long shopping channels to avoid customers from
taking shortcuts to the cashier and the exit. When a customer walks around or
looks for checkout, they may see other items that make a purchase. By
increasing the distance between the sales area and the checkout desk, you can
extend the sales time and increase sales opportunities.
4. The
goods are placed in a relatively fixed position
In addition, during the operation of the
underwear store, the products should be placed in a relatively fixed position,
which can facilitate the purchase of old customers. Placing products in fixed
locations can reduce the time customers spend looking for products. However,
over time, it is easy to lose customers' attention to other items, and produce
a sense of stale and dullness. Therefore, it is also possible to adjust the
goods on the shelf after the goods have been placed for a period, which can
bring freshness. Therefore, the fixed to the change of the commodity should be
relative.
5.
Skillfully use the management tools of footwear and apparel retailing in the
mobile Internet era
Under the circumstance that "Internet
+" has changed all walks of life, and under the circumstance that the O2O
model has helped the transformation of various fields. In the era of mobile
Internet, the management tool for shoe and clothing retailing,
"Buybei", can be described as a powerful tool for improving the
performance of clothing stores. Buying, relying on physical stores, provides
shopping guides with practical customer management tools and mobile marketing
tools to help shoe and clothing stores achieve performance improvement and
service improvement! So, how does Maibai help clothing stores improve sales
performance?
Improve store customer flow: Maibai helps
clothing stores acquire new customers at low cost and through Omni-channels
through fission transmission. Each old customer brings you 5-10 new customers
and increases store customer flow.
Improve the conversion rate of entering the
store: Maibai provides clothing stores with a variety of promotion combinations
suitable for physical retail scenarios, improving the purchase conversion rate
and joint rate, and at the same time tracking and analyzing real-time promotion
effects to support marketing decisions.
Improve customer repurchase rate: Maibai
solves the problem of customer information retention in the store for clothing
stores, establishes a contact channel between shopping guides and customers,
and gives full play to the initiative of shopping guides to provide customers
with one-to-one caring services and improve the repurchase rate.
Member activation remarketing: Maibai
builds a detailed member database for clothing stores, analyzes member
attributes and behaviors, and tags member management to achieve precise member
marketing and activate members to generate value.
In addition to sales being the key to the operation of a clothing store in
autumn and winter, the display of clothes in a clothing store is also very important.
There are many kinds of clothing in autumn and winter. If you want to attract
customers to buy, you have to work hard on hanging clothes. The hanging of
clothes in a clothing store has a relatively large impact on the business. The
same clothes are decorated with the same decoration. Due to the different ways
of hanging the clothes, the sales performance will be different. The store
owner must learn how to hang clothes. Today, let's take a look at how the
autumn and winter clothing store hangs the version to make the clothes look
good.
The main points of
the hanging version:
Note: All hanging sample display methods
are subject to this principle. The apparel looks clean and tidy with no fuzz.
The clothing is flat, without pleats and deformation, and the neckline, cuffs,
pockets, hem, waistband, etc. are neat and natural. Hook direction, follow the
"question mark" principle, that is, "?", easy to handle.
Clothing should be no less than 15cm from the ground. For non-open or knitted
goods, the hanger should be placed from the hem of the garment. Use the same
hanger. There should be a certain gap between the pendants, and they should not
be too crowded, to show the sense of the value of the product. The hanging
sample bottom clothes hanger is connected with the top clothes hanger through a
lanyard, and the hooks of the bottom clothes hanger pass through two holes on
the lanyard sequentially from left to right. After the whole hanging is
completed, keep the upper and lower hanging samples balanced and flat, and the
shape of the lower clothes hanger will not be seen in appearance.
Similar side
hanging, such as the same short top
Side hanging display form, curved bar side
hanging display The same series of side hanging, the same series from left to
right order: tops, sweaters, pants; tops, sweaters, pants......
Side hanging display points:
Comply with all the terms and conditions of the general rules of sample hanging
points. The hanging samples are hung in the order of 4/1, 5/1, and 6/1 from
left to right. Can be a single-hanging warehouse or skirt. Mainly single
hanging. Pay attention to the distance between clothing hooks, generally 5-7cm
in spring and summer; 10-12cm in autumn; 16-18cm in winter (the distance
between clothing is 6-8cm).
Exhibition Operating
Specifications
The main points of the display stand
sample: the display stand sample is subject to the whole set of samples. To
reflect the characteristics and style of the main. In the display suits, the
bottoms are mainly skirts. For unfolded clothing, the waistline of the skirt
should be placed inside the hem of the top; the sleeves of the top should be
laid down naturally, which can be multi-modeled, but not weird. Accessories are
included in the entire outfit. Hangers and lanyards cannot be used.
Error-prone:
Uneven or messy. Weird shape.
T-frame exhibition
operation specification
The main points of the T-frame display:
The T-frame is mainly for distribution, and each set of clothing in the store
should be hung on the T-frame. Embody diversity so that customers can search.
If you can't fit, choose the best-selling and new, and classic options.
Clothing that hangs on the T-rack is mainly to be hung in sets. For example,
short tops should have matching shirts and skirts (the whole set of clothing
should not be less than 15cm from the ground), and windbreakers should have
matching shirts. The top of the long rack is hanging on the T-frame, and you
should choose the one that is easy to buy in our store in the recent period.
The vertices on both sides of the short shelf are also the same. Note that the
distance between clothing hooks is generally 5-7cm in spring and summer;
10-12cm in autumn and 16-18cm in winter, and the distance between clothing is
6-8cm. The clothing display should not be too dense to reflect the sense of
clothing value. Make full use of color display methods to show beauty. Pay
attention to the shape of the hem formed by the clothing display, which is
well-proportioned, and the disparity should not be too large. Pay attention to
the model next to the T-frame, so that there is a proper distance between the
two, and there can be no separation too far. The knockout garments next to the
T-rack are suitable for colors that will free up the collection and make the
T-rack come alive.
Error-prone: Too much or too little display. There is no matching for a single
sample. There is no characteristic. No beauty, messy.
Point-and-click
operation specification
Point hanging operation points: Hanging in
the store plays the role of supplementing dead spots and coordinating the
atmosphere of the store. It is mainly used to hang classic models, and it can
also be hung on models that complement and vacate the color of the storefront
to reconcile the overall feeling of the storefront. Point hanging highlights
the flat shape of the clothing. Point hanging highlights the vivid and lively
shape of the clothing. The point hanging is subject to the sample of the whole
set, with all accessories. Point-hanging clothing is suitable for all terms and
conditions of sample hanging points.
Pay attention to the problem
The place is not right. The hanger is not neat. No full set is available.
Color sample specification:
This specification is suitable for side-hanging or side-hanging and
positive-hanging combinations, but poor sample production will cause a mess.
This sample production method is vivid and lively.
Clothing color
sample method:
1. From left to right, from light to dark,
from warm to cool.
2. Key effect: from left to right are dark color (three numbers), light color
(three numbers), dark color (three numbers), and light color (three numbers),
which can be the same or different. , but pay attention to the curve caused by
the hem not too abrupt.
3. Symmetrical effect: the middle is the front hanging method, and the west
side is a light color (three numbers), medium color (three numbers), or dark
color (three numbers).
Black and white gray combination style sample method:
1. Key effect: from left to right: white (three numbers), black (three
numbers), white (three numbers), black (three numbers), white (three numbers).
2. Gradient effect: white, gray, and black from left to right, it can be a
group of three numbers, or two pieces of white number 4, one piece of number 5
and number 6 each; two pieces of gray number 4 and number 5 One each for size
6; two for black size 4 and one for size 5 and 6. In addition, this combination
method is suitable for the combination of the same color, such as camel, beige,
and coffee, giving people a sense of unity, coordination, and a sense of
integrity.
3. Symmetrical effect: from the middle to the two sides: four numbers of the
same color and the same color on the front, this color is light, the same gray
on the side, and the same black on the side (the number of gray and black side
hangings depends on the number of the pendants The length and effect are
determined, but the integrity of the model number must be maintained).
Colors that are not suitable to be placed together in the color sample:
Green clothing is not suitable to be placed in camel, beige, red, or
coffee-colored clothing
Orange-red clothing is not suitable be placed in blue or cool-colored clothing
Black clothes are not suitable to be placed together, because they are matched
with other colors
Gray clothes are not suitable to be placed together, because they are matched
with other colors
White clothes are not suitable to be placed together, because they are matched
with other colors
Light-colored clothing and clothing with low brightness are not suitable for
placing together
Apricot clothing is not suitable for placing with green clothing
Clothing color
sample points:
Follow the rules of color and do not do
random collocation. Try hanging and adjusting several times until you are
satisfied. Aiming at the beauty of order and neatness, the color of the
storefront looks fresh and clean.
Molding operation
specification
Molding style: The
mold is based on the group, generally 2-3 models are juxtaposed, but the side
of the "T" frame is a single mold, which is also a group.
The main points of the model clothing display: the clothing is sampled in
complete sets, and the accessories are complete. The entire set of mold styles
is provided by the company according to the listing situation of each new model
and sent to the store in the form of photos. The garment has a neat appearance
with no creases. The collars, pockets, sleeves, belts, and accessories of the
clothing are neatly dressed in all parts, and the appearance is natural and
generous. Pay attention to the light, it should shine on the mold garment, and
the light distribution is even. Model styling tips:
Models are uniformly provided by the company and delivered to the store
in the form of pictures or by regional managers. Take care of the model, don't
be aware of the model's fingers or cause the model to be disabled. Note the
cleanliness of the model chassis.
Error-prone:
The lighting is not coordinated. Accessories are not complete. Clothes are not
organized. The chassis is not clean.
