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Your corporate coach needs to be inundated with recommendations because the best coaches rely on word of mouth because it's the best way to build their client base. Their sales pitches focus on their ability to help grow businesses by giving them direction and knowledge in a variety of areas that they are interested in. They are usually not qualified to influence others solely based on opinion, but rather through customer experience and evidence-based data which is why you shouldn't get caught up in which advertising campaign is better.