The Self-Publishing Profit Opportunity from Acu Track's blog

An organized marketing approach is a must if you are a profit-minded author self-publishing your work. The decisions you make about publishing and publicizing mean everything, For example, carefully weighing book fulfillment versus print on demand, finding an editor, and hiring a cover designer. These steps affect how your book will be perceived in the marketplace and how people will learn about it – both are essential to brisk (and profitable) sales. Knowing the competition is fierce in most genres and meeting it head-on is the way to go. Therefore, it requires well-planned decisions.

When you first look at print on demand, it can seem like a dream come true. You get your book into print and available for sale, yet you have very little financial responsibility. It may be the perfect solution for some self-publishers who only need to profit from their work a token amount. But if you are profit-minded and see your book as a source of income, you should examine other options more closely. When looking at print-on-demand setup, you probably noticed that many companies offering the service set the price for your book and pay you only a commission on each copy.  

If keeping control of your business matters, consider conventional printing and working with a book fulfillment house. It puts you in the driver's seat for everything from setting the price to enjoying the complete range of publishing options – binding choice, trim sizes, cover enhancements, etc. You also can sell your book anywhere, including brick-and-mortar stores, when you print it yourself. With on-demand, you're often limited to selling online in limited venues. If you sell directly to your customers, you have their information for remarketing. The upselling opportunities are obvious for future books and more.

The best way to maximize profits on your book is to sell in places where you keep the entire sale price, which means your website or eCommerce platform. More authors and companies selling books are going directly to consumers to increase their margins. The fewer people involved in the sales equation, the higher the profits for each one. You may also use your book as a beginning point to introduce your business and its products or services. Then, having your customer information is essential because you want to offer your readers opportunities to purchase. So you can see there is a lot on the line.

Company Name: Acutrack, Inc

Address: 350 Sonic Ave, Livermore, CA 94551

Phone Number: 888-234-3472