Press Release Submission: Tips and Tricks for Success from Press Release's blog

A press release is an essential component of any public relations plan, and it's one that most companies don't get right. As the world's leading media relations firm, we've seen first-hand how poorly executed press releases can negatively impact a company's reputation. That's why we've put together this guide on how to craft a successful press release submission-from identifying newsworthy topics and angles, optimizing your document for distribution, to timing your submission for maximum impact.

Definition of press release submission

Press release submission is the act of submitting a press release to a news outlet. It's also known as PRS, or public relations submissions.

Press releases can be sent out to newspapers, magazines and other publications with an eye on getting your story out to the public. Your goal might be to get your business' name recognized by potential customers; this could lead to more sales or increased traffic on social media platforms such as Facebook and Twitter.

If you're interested in submitting a press release but don't know where or how to start, don't worry! We've got some tips for making sure it goes off without any hiccups—and we've got plenty of sample templates for inspiration!

Purpose of the guide

The purpose of this guide is to help you understand how to write and submit a press release. The process may seem daunting, but it's not as difficult as you might think. Once you learn the basics, it can be a lot more fun than sitting at your desk staring at a blank Word document for hours on end!

As mentioned previously in this post, there are many benefits associated with using submit press release: increased traffic to your site/blog; increased brand recognition; greater credibility among potential clients and partners; etc...

Tips for Crafting a Successful Press Release

• Use a friendly tone.

• Use a professional tone.

• Use a conversational tone.

• Use a formal tone (for example, if you're writing about yourself). You can also use this type of language when you're writing about someone else's company or event—but only if it's appropriate! For example, if your press release is written in response to an article published by Wall Street Journal reporter Geraldine Fabrikant, she may want to see that you've used "I" instead of "we." In this case it would be best not go overboard and make every sentence sound like something from The Office.[1]

Identifying newsworthy topics and angles

The first step to getting published in the press release industry is to identify a newsworthy topic and angle.

• What is the newsworthy topic?

• What's your angle?

The next step is to choose an angle that will get you noticed, read and shared.

Optimizing Your Press Release for Distribution

When it comes tosubmit news release , there are three basic approaches: professional, friendly, and casual. Each of these styles has its own set of benefits and drawbacks that you should consider before deciding on which one is right for your particular situation.

In order to determine how best to use each style, let's take a look at some examples:

• Professional – The professional tone uses terms like "company" or "we," but not much else besides nouns (e.g., "our products," "our services"). It's reserved for situations where you're releasing information about yourself or your company—not about an event or project that you're working on as part of something bigger than yourself (though this does happen). A good example might be when someone from Google asks if they can interview me about my book proposal; here I would use my full name followed by some title (e.g., John Smith), but without any other personal details beyond that first name because Google wants nothing more than my time talking about their product/service/idea itself rather than anything else about me personally; thus using a formal tone would work well here!

Formatting and structuring for readability

The first step to writing a good press release is to format it correctly.

• Make sure that your title and subheadings are short and sweet. In fact, they should be five words or less! This makes it easier for people who don't have time to read long articles on their phones (or tablets) — which is pretty much everyone nowadays — but still want information about the topic at hand.

• Use great headlines that include a summary of what will be covered in the body of your article, along with any additional details you think might update readers' understanding of what's going on with this particular piece of newsworthy content. You can also add links back into these headlines so readers can go deeper into topics if they're interested in learning more about them after reading through all available information from sources like yours."

Choosing the Right Distribution Channels

• Direct distribution: This is the most direct form of promotion, in which you send your press release submission sites to a website or other media outlet. It’s also the least expensive option; however, it can be limited by the number of outlets that accept submissions from individuals (some will only accept them from businesses with large budgets). Also, if you don’t have any connections with journalists who would be interested in your story, this method may not yield results at all.

• Email blast: These are messages sent out via email listservs or newsletters that allow users to sign up for an ongoing list of communication about specific topics—like "Today's Top Stories." While this type of promotion doesn't guarantee coverage on any particular publication (and thus isn't necessarily useful for finding new outlets), it does have advantages over direct distribution because there are fewer requirements involved in sending out these messages than when sending a press release directly through one outlet; as long as they're sent within 24 hours after being submitted online then they'll reach inboxes quickly enough where editors might see them anyway!

Identifying high-authority distribution channels and media outlets

When thinking about the best places to submit your press release, you should consider the following:

• High-authority distribution channels and media outlets. These are channels or outlets that will help you get your story in front of as many people as possible and have a high chance of being read by an editor or reporter. It's important to know who these people are so you can research their background and find out exactly what they are looking for when they receive a submission from someone new.

• Time frame: How long should it take until something is published? If your release isn't published right away (or at all), then this may not be relevant for them! What kind of turnaround time do they have on average? Are there any lead times involved depending on where it goes after being sent over through one channel or another? Or does having more than one copy make sense because then one could be sent out immediately while another waits patiently by its side...

Timing Your Press Release for Maximum Impact

Timing is important for a number of reasons, but let's start with the audience. If you're sending out a press release in January and it doesn't generate much interest from reporters, it won't matter how good your content is—they'll be too busy covering the new year's events. But if you send out your announcement at the beginning of October, when news outlets are desperate for content because everyone wants to compete with each other over who has more information on upcoming holiday gift guides (or whatever), then there's a good chance that someone will have time to write about it!

Next up: timing affects how much exposure your message gets without actually needing anyone else involved in setting up meetings or calling writers directly at all

Measuring the Impact of Your Press Release

You should also measure the impact of your press release. To do this, you'll want to track:

• How many people who saw your press release shared it with others

• How many people clicked through from the website where they found it (this is important because it shows that they were interested in what you were offering)

• The number of new leads generated by those leads who clicked through (this can help you determine which types of information were most effective)

Best Practices for Successful Press Release Submission

• Use a professional tone. When writing your press release, it is important to use proper grammar and spelling. This will help the media attention you receive be more credible.

• Use a professional headline. Your headline should accurately reflect what the story is about and what it has to offer readers or viewers of your press release (if applicable). For example: “New Study Shows X in Y” vs “Study Shows X In Y”; “New Research Shows X In Y” vs "Research Shows."

• Use a professional subject line for your email blast or post on social media sites such as Facebook, Twitter etc., so people know exactly why they're receiving this message from you! The subject line should also not exceed 160 characters in length (Twitter limit). If possible try not to use any capital letters except for periods at either end of sentences since these can cause confusion amongst readers if accidentally included within text as well as potentially causing them problems with their technology devices' keyboard layout issues which may pop up unexpectedly at unexpected moments during reading sessions when trying out new features offered by different apps available online today."

Recap of key takeaways

The guide is a great resource for anyone who wants to submit asubmit press release online write a press release and distribute the finished product. It’s also a good resource for anyone who wants to learn how to create their own articles in the future with its detailed instructions on how to navigate through WordPress.com and WordPress themes like Twenty Nineteen orTwenty Sixteen!

We hope that you’ve found this guide useful and that it has given you a great head start in your efforts to get more press coverage for your business. The key is to remember that it takes time and effort, but the rewards are worth it. If you follow these tips, you will be well on your way to submitting successful press releases—and enjoying the benefits of increased exposure for your company!