new preppy look reframes those Golden Goose elite from Mina Emma's blog

With its campaign entitled 'Memories of Beauty', Prada looks to celebrate the year of the rabbit with imagery that is as clean cut as its collection. Modelling the pieces, the Italian luxury brand appointed a number of notable Golden Goose Spacestar Chinese celebrities and influential figures, including model and actress Du Juan, singer Cai Xukun and actor Bai Yufan. The imagery was captured by Nick Yang, an upcoming photographer known for his surreal work, and sees each of the stars depicted next to tangible objects linked to their past. The theme of the campaign has been further emphasised through a WeChat project under the same title, allowing users to create their own custom portrait via a similar concept.

The experience convinced her that she could carve out a new space in the category, in fact compelled her to do so. She had absorbed the power of brand storytelling but the movie she was creating was more of an indie darling, cast with unknowns, than a big budget blockbuster starring Gisele Bundchen or Gigi Hadid. And the audience Golden Goose Sneakers Sale showed up. "We actually talk about the things we want to do, and we're supporting each other to go after those crazy things that we call dreams," says Cordeiro Grant of her community. "What could happen in the world if women actually lived to their full potential versus living in the safe zone?"

Prepare for a cultural explosion from countries across the globe whose heritage is being reflected in fashion perhaps for the first time. With renewed post-Covid interest in travel comes a cultural sensitivity which results in more authentic storytelling. Brands such as Kardo from New Delhi, Bode from NYC, England's SS Daly, and Indian-Canadian Norblack Norwhite all occupy this field. The once defunct West African airline Air Afrique has been reclaimed by a Parisian collective committed to reintroducing the world to the airline's Pan-African philosophy which touched fashion, art and film. A new preppy look reframes those Golden Goose elite, European, typically white pursuits, such as golf, to break the status quo. Denim adorned with souvenir patches are popular while Indian block printing, hole-punched denim, expressive laundering, and hand adornments are other features of this story.