How to grow your small Business Using Instagram from Shawn Hirn's blog

Instagram is an online mobile application that is used to share videos and photos. Instagram is following the same model as Facebook as well as Twitter and has fast become an extremely popular social media platform. Instagram was initially designed so that users could apply different filters to photographs that they had taken on smartphones and let them upload and share these photos with their friends (or account followers) using Instagram. Instagram application. Since the introduction of video to Instagram it's now possible to uploaded, however Instagram video clips are limited to 3 to 15 seconds long.

Small-Business marketing success through Instagram

Instagram is particularly well-liked by businesses that focus on products because of its visual nature. Numerous companies that are product based such as jewellery, clothing makeup, or food related businesses have seen great success with Instagram. It is because the platform lets photos be posted and shared of individuals wearing or using these items. For instance food producers could post pictures of people cooking with, sharing a meal or even entertaining guests using their food products. This success is not exclusive to large brands, since many small-scale businesses have been able to leverage the potential of Instagram to interact with their customers. For example, Melbourne based cafe The Kettle Black has more than 45,800 followers as of March 2016. they have achieved this through the use of attractive photographs of their food, and photos of cafe meals that Instagram users would be attracted to, and also using hashtags that food bloggers, foodies and other Instagram users are attracted to or searching for. instagram views kopen

Marketing with influencers

Bloggers, social media celebrities and other media personalities have built up an impressive following on Instagram, with hundreds , and sometimes thousands of people following their Instagram accounts. The term "influencer" means that there are many eyes who are eager to look at your product or service. The target audience has already been built for you. The engagement has already been created and tapping into it by getting your product uploaded onto their Instagram feed, or even featured by a blogger or a well-known Instagram account holder will help you increase your reach more quickly. Therefore taking the time to identify important influencers in your industry and ways you can tap into this is essential.

Hashtags - What do they mean?

How can they be used to increase business exposure?

I would suggest that if are considering joining Instagram you take some time up front doing your Hashtag research. Hashtags are tags that can be included in the caption of a photo that you upload. In order to create hashtags, you need to use the # symbol in the beginning of the tag. You can then include a keyword or a number of keywords without spaces after the symbol for a hash. For instance, you could publish a photo of a pair of jeans. Your hashtags could include like: #fashion #style #jeans #lovethatstyle. You are probably familiar with hashtags as they are also very popular on Twitter but if you are not already, you should look up for examples of how they're being utilized. The goal of hashtags is to tag your photo to a specific topic or subject that is searchable or popular on Instagram.

Instagram comes with a powerful search function, so if your you set your posts to 'public it is possible to utilize hashtags to mark your photos and videos so that your content is easier to search and becomes more easily accessible to the general public. That means when someone runs the search engine and then tries to find that 'search term' your content might be found which will result in increasing the number of people who learn about your business or brand. instagram story views kopen

Certain hashtags are highly popular therefore it is important to determine the ones that are most relevant to your field. The goal of this game is really to engage people by engaging, following and sharing your content. Hashtags can help increase the visibility of your content in a way that is effective, so take the time to research how you can use them to make the most the content you publish.