In addition to sales being the key to the operation of a clothing store in
autumn and winter, the display of clothes in a clothing store is also very important.
There are many kinds of clothing in autumn and winter. If you want to attract
customers to buy, you have to work hard on hanging clothes. The hanging of
clothes in a clothing store has a relatively large impact on the business. The
same clothes are decorated with the same decoration. Due to the different ways
of hanging the clothes, the sales performance will be different. The store
owner must learn how to hang clothes. Today, let's take a look at how the
autumn and winter clothing store hangs the version to make the clothes look
good.
The main points of
the hanging version:
Note: All hanging sample display methods
are subject to this principle. The apparel looks clean and tidy with no fuzz.
The clothing is flat, without pleats and deformation, and the neckline, cuffs,
pockets, hem, waistband, etc. are neat and natural. Hook direction, follow the
"question mark" principle, that is, "?", easy to handle.
Clothing should be no less than 15cm from the ground. For non-open or knitted
goods, the hanger should be placed from the hem of the garment. Use the same
hanger. There should be a certain gap between the pendants, and they should not
be too crowded, to show the sense of the value of the product. The hanging
sample bottom clothes hanger is connected with the top clothes hanger through a
lanyard, and the hooks of the bottom clothes hanger pass through two holes on
the lanyard sequentially from left to right. After the whole hanging is
completed, keep the upper and lower hanging samples balanced and flat, and the
shape of the lower clothes hanger will not be seen in appearance.
Similar side
hanging, such as the same short top
Side hanging display form, curved bar side
hanging display The same series of side hanging, the same series from left to
right order: tops, sweaters, pants; tops, sweaters, pants......
Side hanging display points:
Comply with all the terms and conditions of the general rules of sample hanging
points. The hanging samples are hung in the order of 4/1, 5/1, and 6/1 from
left to right. Can be a single-hanging warehouse or skirt. Mainly single
hanging. Pay attention to the distance between clothing hooks, generally 5-7cm
in spring and summer; 10-12cm in autumn; 16-18cm in winter (the distance
between clothing is 6-8cm).
Exhibition Operating
Specifications
The main points of the display stand
sample: the display stand sample is subject to the whole set of samples. To
reflect the characteristics and style of the main. In the display suits, the
bottoms are mainly skirts. For unfolded clothing, the waistline of the skirt
should be placed inside the hem of the top; the sleeves of the top should be
laid down naturally, which can be multi-modeled, but not weird. Accessories are
included in the entire outfit. Hangers and lanyards cannot be used.
Error-prone:
Uneven or messy. Weird shape.
T-frame exhibition
operation specification
The main points of the T-frame display:
The T-frame is mainly for distribution, and each set of clothing in the store
should be hung on the T-frame. Embody diversity so that customers can search.
If you can't fit, choose the best-selling and new, and classic options.
Clothing that hangs on the T-rack is mainly to be hung in sets. For example,
short tops should have matching shirts and skirts (the whole set of clothing
should not be less than 15cm from the ground), and windbreakers should have
matching shirts. The top of the long rack is hanging on the T-frame, and you
should choose the one that is easy to buy in our store in the recent period.
The vertices on both sides of the short shelf are also the same. Note that the
distance between clothing hooks is generally 5-7cm in spring and summer;
10-12cm in autumn and 16-18cm in winter, and the distance between clothing is
6-8cm. The clothing display should not be too dense to reflect the sense of
clothing value. Make full use of color display methods to show beauty. Pay
attention to the shape of the hem formed by the clothing display, which is
well-proportioned, and the disparity should not be too large. Pay attention to
the model next to the T-frame, so that there is a proper distance between the
two, and there can be no separation too far. The knockout garments next to the
T-rack are suitable for colors that will free up the collection and make the
T-rack come alive.
Error-prone: Too much or too little display. There is no matching for a single
sample. There is no characteristic. No beauty, messy.
Point-and-click
operation specification
Point hanging operation points: Hanging in
the store plays the role of supplementing dead spots and coordinating the
atmosphere of the store. It is mainly used to hang classic models, and it can
also be hung on models that complement and vacate the color of the storefront
to reconcile the overall feeling of the storefront. Point hanging highlights
the flat shape of the clothing. Point hanging highlights the vivid and lively
shape of the clothing. The point hanging is subject to the sample of the whole
set, with all accessories. Point-hanging clothing is suitable for all terms and
conditions of sample hanging points.
Pay attention to the problem
The place is not right. The hanger is not neat. No full set is available.
Color sample specification:
This specification is suitable for side-hanging or side-hanging and
positive-hanging combinations, but poor sample production will cause a mess.
This sample production method is vivid and lively.
Clothing color
sample method:
1. From left to right, from light to dark,
from warm to cool.
2. Key effect: from left to right are dark color (three numbers), light color
(three numbers), dark color (three numbers), and light color (three numbers),
which can be the same or different. , but pay attention to the curve caused by
the hem not too abrupt.
3. Symmetrical effect: the middle is the front hanging method, and the west
side is a light color (three numbers), medium color (three numbers), or dark
color (three numbers).
Black and white gray combination style sample method:
1. Key effect: from left to right: white (three numbers), black (three
numbers), white (three numbers), black (three numbers), white (three numbers).
2. Gradient effect: white, gray, and black from left to right, it can be a
group of three numbers, or two pieces of white number 4, one piece of number 5
and number 6 each; two pieces of gray number 4 and number 5 One each for size
6; two for black size 4 and one for size 5 and 6. In addition, this combination
method is suitable for the combination of the same color, such as camel, beige,
and coffee, giving people a sense of unity, coordination, and a sense of
integrity.
3. Symmetrical effect: from the middle to the two sides: four numbers of the
same color and the same color on the front, this color is light, the same gray
on the side, and the same black on the side (the number of gray and black side
hangings depends on the number of the pendants The length and effect are
determined, but the integrity of the model number must be maintained).
Colors that are not suitable to be placed together in the color sample:
Green clothing is not suitable to be placed in camel, beige, red, or
coffee-colored clothing
Orange-red clothing is not suitable be placed in blue or cool-colored clothing
Black clothes are not suitable to be placed together, because they are matched
with other colors
Gray clothes are not suitable to be placed together, because they are matched
with other colors
White clothes are not suitable to be placed together, because they are matched
with other colors
Light-colored clothing and clothing with low brightness are not suitable for
placing together
Apricot clothing is not suitable for placing with green clothing
Clothing color
sample points:
Follow the rules of color and do not do
random collocation. Try hanging and adjusting several times until you are
satisfied. Aiming at the beauty of order and neatness, the color of the
storefront looks fresh and clean.
Molding operation
specification
Molding style: The
mold is based on the group, generally 2-3 models are juxtaposed, but the side
of the "T" frame is a single mold, which is also a group.
The main points of the model clothing display: the clothing is sampled in
complete sets, and the accessories are complete. The entire set of mold styles
is provided by the company according to the listing situation of each new model
and sent to the store in the form of photos. The garment has a neat appearance
with no creases. The collars, pockets, sleeves, belts, and accessories of the
clothing are neatly dressed in all parts, and the appearance is natural and
generous. Pay attention to the light, it should shine on the mold garment, and
the light distribution is even. Model styling tips:
Models are uniformly provided by the company and delivered to the store
in the form of pictures or by regional managers. Take care of the model, don't
be aware of the model's fingers or cause the model to be disabled. Note the
cleanliness of the model chassis.
Error-prone:
The lighting is not coordinated. Accessories are not complete. Clothes are not
organized. The chassis is not clean.
The Wall