A press release is an essential component of any public relations plan, and it's one that most companies don't get right. As the world's leading media relations firm, we've seen first-hand how poorly executed press releases can negatively impact a company's reputation. That's why we've put together this guide on how to craft a successful press release submission-from identifying newsworthy topics and angles, optimizing your document for distribution, to timing your submission for maximum impact.Definition of press release submissionP...
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