What is CRM ?
CRM, or Customer Relationship Management, refers to the set
of strategies, practices, and technologies that companies use to manage
interactions with their customers and potential customers. The primary goal of
CRM is to improve customer satisfaction, loyalty, and retention, which
ultimately leads to increased sales and profitability for the business.
CRM Software encompasses a wide range of activities,
including collecting and analyzing customer data, managing customer
interactions acros...
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