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When you self-publish a book, following through with a book publicity campaign is important to help assure its success. PR programs get key messages through to target readers that your book exists and is interesting for them to buy and read. One of the most valuable things about traditional publicity (media coverage) in the internet era is that it all ends up online. Therefore, if you are reviewed in newspaper articles or interviewed on TV, it will end up online, where it shows up in searches and can be read or watched on demand. The... more