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The majority of business executives view PR as free advertising.' This is not too far off from the truth. It is not advertising and is not cost-free. It is a fact, it could be expensive, very costly depending on how it's used, as it's a lengthy and labour-intensive procedure. However, it's not exactly cliché, PR might claim that it'll provide your company with the highest return on its marketing budget. Public relations functions through intermediaries Because it is often in comparison to advertising, PR might be the ... more