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what a press release is and how it can benefit your businessYou might be wondering what a press release is and how it can benefit your business. A press release submission is a written message that goes out to the media about an event or subject, like an article in the newspaper. It's usually sent out by professionals who are interested in promoting their clients' products or services. Your company has a lot of great things going for it, but one thing you don't have is a way to spread the word about yourself—and this lack of vis... more

A press release is an essential component of any public relations plan, and it's one that most companies don't get right. As the world's leading media relations firm, we've seen first-hand how poorly executed press releases can negatively impact a company's reputation. That's why we've put together this guide on how to craft a successful press release submission-from identifying newsworthy topics and angles, optimizing your document for distribution, to timing your submission for maximum impact.Definition of press release submissionP... more

If you're an entrepreneur or small business owner, chances are that you've heard the term "press release."press release submission  are a great way to raise awareness about your company and get your name out there. If you're not sure whether it's time to submit a press release, here are some things to consider:Explain the importance of timing when submitting a press releaseAs you consider whether or not to submit a press release, it's important to remember that timing is not the only factor in making this decision. The other fac... more