The NBA 2K League is a successful and well-established product thanks to its devoted community of NBA2king fans. However, Donohue says "we think we're only scratching the surface." He also points out the 1.9 billion fans of the NBA on social media, as a huge pool of potential.
Then there's the issue of the possibility that NBA 2K can operate as an avenue for new basketball fans, something Washington Wizards owner and media mogul Ted Leonsis has theorized. Indeed, Donohue has his own illustration, which is a bit closer to h...
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