User blogs

Customer Relationship Management (CRM) has become a cornerstone of modern business strategy, enabling companies to build and nurture relationships with their customers. While CRM systems are widely used across various industries, the approach to CRM can differ significantly depending on whether the focus is on Business-to-Consumer (B2C) or Business-to-Business (B2B) interactions. In this blog post, we'll explore what B2C CRM is and how it differs from B2B CRM. What is B2C CRM? B2C CRM refers to Customer Relationship Management prac... more