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Dive into how Amazon uses AI to enhance Prime Video and shopping recommendations.   Artificial intelligence (AI) refers to machines which mimic human thought processesand language, understanding complex situations and responding accordingly. AIalgorithms help automate repetitive tasks freeing humans for more creative andstrategic work; AI has long been employed by businesses in order to improveefficiencyandcustomerservicerangingfrommachine-learningchatbotsthathandleroutine questions through to predictive analytics too... more