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What is PPC competitor analysis?
PPC competitor analysis is the most crucial step in creating a successful advertising campaign. It can help you get valuable insights that will inform your targeting and bidding strategy. To do a PPC competitor analysis, you will have to identify the biggest competitors in your niche first. After that, you will have to figure out what keywords they are targeting so that you can create campaigns that are better than your competitors. PPC competitor analysis saves you the time of investigating each of your competitors manually.
The Auction Insights sections in Microsoft Advertising and google ads offer almost every detail of information about where your competitors are bidding against you.
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