Consider Technical SEO to take your SERP to the next level. from Mathew John's blog

Technical SEO is a part of the various SEO techniques which is yielding a better success rate nowadays. Technical SEO activities refer to all kinds of SEO activities, excluding link building and content optimization. It differs a lot from the keyword-focused content-driven techniques. By implementing indirect techniques, it provides the necessary boost to get your content recognized.

Technical audit

Before investing in newer strategies, any SEO Company NYC will focus on and analyze your technical reports. Monitor what is working for you and what is not. The tools like Google search console, Screaming frog, and SEMRush help you make the list of the things by fixing which you will get the best possible result in the shortest period. Check with the three main pillars of SEO, namely – security, site speed, and Crawlability.

Install SSL for tight security

Security is always the topmost priority for any website to gain better trust. HTTPS is a well-known ranking signal that ensures the user to rely on your offerings. Installing SSL to your server makes your website accessible only through HTTPS. The information interchanged between the server and your site remains encrypted in this case, making it secure for the users.

Create accelerated mobile pages

AMPs are a comparatively new concept that Google introduces. It will help to make the mobile web swifter. AMP pages use a special Google cache that loads faster than the normal one and provides access through only Google mobile results or other providers like Twitter.

It increases the click-through rate with the rise in the number of mobile users.

Incorporate pagination

Pagination is the breaking up of a long page into multiple shorter pages. It enables you to categorize your web page and prevents duplication of contents. In this process, a New York SEO Company will guide you to input the ‘prev’ and ‘next’ options to continue your page segments. Google identifies these ‘prev’ and ‘next’ link codes and uses them for indexing purposes.

Optimize multi-lingual website

If your website is multi-lingual then you need to serve the right content to the right audience. For optimizing a multi-lingual site, any good New York SEO Services Company will advise their clients to use the hreflang attribute of Google. The hreflang tag specifies the targets based on geographical, linguistic boundaries and avoids duplicate content and indexing problems. It is a useful tool of technical SEO to represent your service globally.

Use of Webmaster tools

Webmaster tools are an essential part of the working methodology of technical SEO. The search engines provide them and help in the process of optimization. The Google search console allows you to test your robot.txt file and help you identify and fix crawl errors. An expert team will help you configure it and guide you to extract the best from these features.

Final tips

To achieve a higher valued website, it is time to include technical SEO techniques along with the conventional strategies and hacks. It forms the foundation base of a long-lasting success rate in your visitor’s crowd.