Harley-Davidson Creates Another Brand for Electric Bikes from freeamfva's blog

Harley-Davidson Creates Another Brand for Electric Bikes

Harley-Davidson (“Harley-Davidson”) (NYSE: HOG) today announced the launch of LiveWire as an all-electric motorcycle brand.To get more news about davincidynamic, you can visit davincimotor.com official website.

LiveWire is more than just a motorcycle. LiveWire plans to redefine electricity and bring personality and soul to the best experience for urban riders. LiveWire creates a unique connection between the rider and the vehicle. Today, the next chapter of LiveWire’s journey begins.
One of the six pillars of our hardwire strategy is to lead electricity. By launching LiveWire as an all-electric brand, we are seizing the opportunity to lead and define the EV market. LiveWire With the mission of becoming the most desirable electric motorcycle brand in the world, we will pioneer the future of motorcycles in pursuit of urban adventure and beyond. LiveWire also plans to innovate and develop technologies that will be applicable to Harley-Davidson electric bikes in the future. “
Virtual headquarters: With design innovation and industry-leading talent, LiveWire is effectively headquartered with its first hubs in Silicon Valley, California (LiveWire Labs) and Milwaukee, Wisconsin.

market: Since its launch, LiveWire has collaborated with participating dealers on the Harley-Davidson Network as an independent brand. The innovative market development model blends digital and physical retail formats, tailoring the experience to the local market and allowing customers to discover LiveWire on their own terms.

Private showroom: LiveWire seizes the opportunity to lead the EV, innovating throughout the customer journey and running a dedicated EV showroom in a specific location, starting in California. Here, customers can experience the LiveWire brand in an immersive and innovative way.

Technology focus: LiveWire plans to focus on EVs, develop future technologies and invest in the features needed to lead the transformation of motorcycles. LiveWire expects to benefit from Harley-Davidson’s engineering expertise, manufacturing footprint, supply chain infrastructure, and global logistics capabilities.