The NBA is taking note of these new crowds from Bestmengqin's blog

The NBA 2K League is a successful and well-established product thanks to its devoted community of NBA2king fans. However, Donohue says "we think we're only scratching the surface." He also points out the 1.9 billion fans of the NBA on social media, as a huge pool of potential.

Then there's the issue of the possibility that NBA 2K can operate as an avenue for new basketball fans, something Washington Wizards owner and media mogul Ted Leonsis has theorized. Indeed, Donohue has his own illustration, which is a bit closer to his home. 

"My son, who is my own, was when playing 2K suddenly the kid is coming to me and quoting the Warriors roster and talking about Steph Curry. I'm wondering"how is he able to stay all night long at night to observe these games, it's only seven years old!? He's learning all about 2k and who's good according to their ratings in 2K.

Donohue says this highlights the "transformation" in the way that young people consume content and how that is changing. The NBA is taking note of these new crowds and what they're looking for. Donohue says that esports are distinct from traditional sports due to the fact that they can speak to and power of the fans.

He explains how this manifests itself via elements like the Twitch chat feature that is integrated into their Twitch broadcasts. "The Twitch chat function is constantly in motion and we keep track of the chat function in order to keep our viewers entertained however, it is also a great way to Cheap NBA 2K22 MT PS4 get immediate feedback and make adjustments to our broadcasts...