De Beers’ Latest Insight Report Shares Top Jewelry Design Trends For 2020-2021 from freeamfva's blog

De Beers’ Latest Insight Report Shares Top Jewelry Design Trends For 2020-2021

For most consumers, it goes without saying that 2020 has been the strangest year of their lifetimes. It’s already been impacting retail purchase patterns and it is going to affect product design trends as well. To get more news about unique jewelry online customization, you can visit jewelryhunt.net official website.

De Beers Group’s fourth Diamond Insight “Flash” Report, published Wednesday, examines how the diamond jewelry design trends for the upcoming holiday and gift season will be influenced by how consumers are feeling. Image: A classic diamond engagement ring.

De Beers Group partnered with leading London-based fashion trends consultancy, Adorn Insight, to review De Beers Group’s consumer research data since the start of the pandemic and overlay it with key fashion trends. The result was three prevailing design themes jewelers can expect to see for the remainder of 2020 and into 2021.

The three key trends identified were: craft’s new cool factor, natural beauties, and invest in the best. Thesehighlight that the pandemic is likely to influence consumer design preferences with enhanced appreciation for craftmanship and bespoke design, a greater desire for designs and materials that reference the natural world, and a preference for investing in timeless pieces.

Cool Crafting. The new cool factor of crafting sprang from consumer behavior during lockdown. With both time on their hands and nostalgia for homemade goods playing a role, consumers rapidly turned to activities such as baking bread, embroidery, coloring, puzzles, and more.

Jewelers can capitalize on this trend by underscoring customization—especially for those who can create jewelry as well as sell it. Design-wise, the craft look features everything from rich enamel coloring to imperfections celebrated as beauty.The pandemic—along with wildfires and hurricanes--also heightened consumer concern around the environment and climate change. These concerns have been present, but it took a global lockdown to show how reducing activities such as air travel and driving could have such a rapid and measurable positive effect on the world. In many urban areas with heavy traffic, air quality was noticeably improved within weeks, and consumers in suburban areas noted the return of some animals that were long thought to be gone from the area.

In jewelry trends, this is expressed through the use of organic materials like wood, leather, and more in combination with natural gemstones and diamonds. Using diamonds in the state “as nature intended” also plays into this trend, as well as into the crafting trend of beautiful imperfection.
The third trend amplifies something that’s also been trending: a trend away from disposable and toward items that last. Consumers still wish to indulge themselves, but they’re focusing on buying less but better and investing in items that stand the test of time and represent value that’s not only financial but also emotional and practical. And, like consumers did in 2008 and 2009, the key is understatement, where it’s now considered tasteless to flash wealth while so many others are suffering economic hardship.

And because of course none of these trends exist in a vacuum, this trend also ties into the environmental concerns expressed by the Natural Beauties and Cool Crafting trends, because in every way, buying better, buying to last, and DIY is better for both planet and people than buying cheap and disposable.