The App Store Optimization (ASO) Playbook from freeamfva's blog

The App Store Optimization (ASO) Playbook

Nearly 592 million apps are downloaded every day. If you’re a mobile app developer, you probably know (with the help of app analytics tools) the different ways users discover your app.To get more news about Mobile App Development Price, you can visit aso700.com official website.

Apart from all this, 40% of users directly head to app stores to browse for apps – making discoverability on app stores a critical aspect that adds to a mobile app’s success.

And being “discoverable” on app store search results is made possible with app store optimization (ASO). In simpler terms, ASO does good to mobile apps the same way SEO helps websites – but it’s more than that.

In this ultimate app store optimization guide, we’ll discuss every critical aspect of ASO, how it’s different for the top app stores, how to perform it, and some secret tips you can readily use.App store optimization, famously known by its acronym ASO, is the process of improving an app’s visibility on the app stores. It is also known by a few other names, including app store SEO and app store marketing.

ASO is performed by adopting specific strategies that will help in optimizing an app (more precisely, an application’s app store product page) to rank higher in search results. The higher an app ranks in an app store’s search results, the more likely a user will click on it.

Another way users discover applications on app stores is via Explore. It’s the various sections (Top charts, Featured, and Related) you see when you open the app store. ASO plays a critical role here as well for visibility.ASO is a top priority app user acquisition strategy. And just like search engine optimization (SEO), to succeed with ASO, you need to be aware of the keywords your potential customers might use.

Along with ranking higher in app store search results, ASO also focuses on improving the click-through rate (CTR) – meaning along with enhancing your app’s discoverability, ASO aids in clicking and installing it.

Also, if more people download your app, its visibility will naturally increase as the algorithms that list apps on search results will label your app to be useful and relevant.

Since Android and iOS are the dominant mobile operating systems in the world, we’ll be discussing how to do app store optimization for App Store and Google Play.

As you might have guessed, Google app store optimization has notable differences (and similarities) when compared to that of Apple’s App Store. Before going any deeper into the execution part of ASO, let’s look at how it is different from SEO.As previously mentioned, ASO is often referred to as the SEO of app stores. The primary goal of both the process is the same – acquire organic traffic. In terms of ASO, marketers aspire to gain traffic to the app store product page, whereas in SEO, it’s website traffic.