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DO establish a relationship before you write. This isn’t strictly necessary, but if you’re trying to get a guest post published on a more exclusive blog, you’ll have better luck if the editors already have some familiarity with you. You could start by commenting on the blog, linking to the blog from your own, or engaging with the editors/writers on Twitter.
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DON’T write a post that already exists 500 times over. Don’t send a guest post so basic and familiar that everyone has already seen it or could find a SERP full of the same information with a simple Google search. (You know what I’m talking about; we’ve all seen the “Five Ways to Get More Blog Traffic” post.) First, you don’t want to bore the editor of the blog you’re reaching out to, or their readers. Secondly, essentially duplicating a familiar article is a bad SEO practice. Choosing a topic is like choosing a keyword – you’re aiming for something that has volume, but not so much volume you’ll get lost in the noise.
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