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we have given SEO experts a platform to share their
in-depth knowledge and timely insights – with the goal of helping you solve
problems, manage challenges and understand the constantly shifting SEO
landscape.
If you need seo expert, or seo services, or great seo expert, seo from all website you
must click on the following links.
Website: http://www.bmagency.nl/
That’s why one of my top priorities this year was to help
relaunch the Search Engine Land Subject Matter Expert program, which had been
on pause for the most part for the past few years.
Below you’ll find links to the 10 most-read, must-read Search
Engine Land SEO columns of 2022 that were contributed by our fantastic group of
Subject Matter Experts.
I have to give some recognition to Olaf Kopp, who authored three
of the 10 most popular SEO columns of the year. Amazing!
<a href” http://www.bmagency.nl/”> SEO EXPERT</a>
There are many times
during the lifecycle of your website that you will need an expert SEO.
If you don’t enlist
the help of a true professional for the following five scenarios, you are
risking rankings, traffic and revenue in 2023:
1.
Site redesigns
This new year, many
are planning to refresh their websites. The problem is that SEO either never
enters the conversation during a site redesign or it’s not handled properly.
This is a problem.
<a href=”http://www.bmagency.nl/”> seo
services</a>
A site migration is
when a website undergoes major changes, such as URL updates, a redesign, or
content management system or hosting provider changes.
Any of these changes
can negatively impact the website’s performance in the search results when
handled well.
And make no mistake –
there is a lot to consider. So much so that we usually break up our SEO checklist
into pre-launch, launch and post-launch activities when involved in a site
migration.
Even when it’s done
correctly, it is common for sites to see a temporary drop in organic traffic (80% of SEOs expect it)
but it should recover and even excel past previous benchmarks.
When it doesn’t,
though, something has gone terribly wrong. The website may never recover and
can experience a long-term drop in traffic.
If you’re going to
make significant changes to your website, make sure you have the guidance of a seasoned SEO during the entire process. A
website design agency may not have the expertise needed.
2.
Deep analysis
Even if you are
ticking off all the boxes in an SEO checklist,
something sinister may be lurking behind the scenes of your website that’s
causing a drop in traffic. Only a deep-dive audit can uncover something like
this.
<a href=”http://www.bmagency.nl/”> ON-page
seo</a>
It is common for site
owners to only focus on the top-performing pages. But that’s only a small
representation of your website’s quality. The other 80% of webpages on your
site could be harming the overall quality and relevance of it, thus impacting
your traffic.
One example? Google’s
helpful content update, which looks at the entire website in terms of content
quality. If some pages are considered bad, it can impact the whole
website.
Let’s also not forget
the impact that well-organized, quality content site-wide can have on
relevance. According to Google’s Search
Engine Optimization Starter Guide:
“The navigation of a
website is important in helping visitors quickly find the content they want. It
can also help search engines understand what content the website owner thinks
is important. Although Google’s search results are provided at a page level,
Google also likes to have a sense of what role a page plays in the bigger
picture of the site.”
In other words,
webpages don’t exist in a vacuum. There are many instances where Google considers the site as
a whole when ranking.
There are other hidden
issues on a website that can easily be missed without a technical SEO audit.
For all these reasons, it’s critical that website publishers get a better
understanding of their site through a proper audit.
Get the daily
newsletter search marketers rely on.
3.
Ranking for highly competitive terms
Let’s be honest, what
keywords aren’t competitive these days? Do a search for any keyword and you
will find millions of results. Yet, Page 1 is all that matters.
Some keywords are
easier to rank for than others. For example, you might have an easier time ranking
for something like “list of top video games in 2022” versus just “games.”
We should know. It
took us years to help a client rank number one for the highly competitive term:
“games.” But we did it. And it stuck.
Ranking for
million-dollar keywords doesn’t happen by just following a checklist. It
happens with deep SEO expertise from professionals with decades of experience –
those who live and breathe technical SEO and understand what’s happening in
search right now.
Sure, you can get SEO
guidance from anywhere, but if you’re trying to rank for highly competitive
terms, don’t settle. Get an expert SEO.
4.
Navigating changes to Google
The search engine
results pages are constantly in flux.
In 2021 alone, Google ran more than 700,000 experiments,
which resulted in more than 4,000 changes to search. That’s about 11 changes
per day. Do you have the time to follow and dissect all the algorithm updates
and how they apply to your website?
Algorithm updates lead
to page one shake-ups and competitors pull ahead. Maybe they have more
resources and bigger budgets, maybe they just did slightly better than you. Now
you must figure out what changed and how to get ahead again.
Countless factors
influence your rankings in the search results. Trying to figure it out should
be left to an SEO professional.
Anyone can do easy on-page SEO, but it takes knowledge and
experience to get the technical part right. Things like mobile usability, site
speed, structured data markup, robots.txt, server maintenance, page experience
and much, much more.
Technical SEO requires
the expertise of a professional working in tandem with a website developer or
webmaster to ensure the correct changes are done well. One mistake and it can
throw SEO results off quickly.
Every website needs to
ensure the technical part is right to rank. Why? Because if a site is not
crawlable, it won’t rank.
Google’s Gary Illyes
once said on a Reddit thread:
“[I] really wish SEOs
went back to the basics (i.e., MAKE THAT DAMN SITE CRAWLABLE) instead of
focusing on silly updates and made up terms by the rank trackers, and that they
talked more with the developers of the website once done with the first part of
this sentence.”
Level
up your SEO game in 2023
A new year brings new
possibilities for your website.
It’s time to seriously
consider how you will integrate expert SEO strategies so you have a chance to
compete on Page 1.
Opinions expressed in
this article are those of the guest author and not necessarily Search Engine
Land. Staff authors are listed here.
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