What is live commerce? from ban ladan's blog

Live commerce (or live streaming) is often referred to as a new phenomenon.

However, you can see it as using old sales methods and adapting them to new conditions.

Live selling combined with broadcasting is something familiar in commerce. A few years ago, it was used with great success on television, where products were presented in a program, and viewers could order them by number. Using the video format to promote a brand has also been introduced previously.

Does live commerce work?

Yes, very effectively! In China, it is estimated that the value of trade conducted in this way has reached $171 billion. Alibaba's Singles Day campaigns alone in 2020 generated around 7.5 billion transactions... within the first 30 minutes, according to bandwidth reviews!

Many satisfied customers left a lot of positive feedback on callrail reviews, which contributed to this area.

What is it about live broadcasts that makes them so effective?

There are many factors here:

- Live streaming is an attractive format that encourages impulse purchases;

- The opportunity to learn more about the product - makes it easier to make a purchase decision;

- Instant gratification mechanism - customers, having seen the product, want to buy it immediately. Watching the program, they already know that "they have it too";

- Social proof and influence of authority - the customer is part of a "community" watching live events. 

- They see how many people are interested in the product, making them more confident that it has value. 

- The shows are also often hosted by famous people - which creates a need for products among the influencers' fans;

- The only such opportunity - the use of mechanisms that stimulate immediate purchase (e.g., a limited number of products, a discount code that is valid only during the live broadcast) creates the feeling that the customer has the only opportunity to take advantage of an attractive offer. Thus, he can buy a product that he would not have decided on if he had thought about this decision longer.