If you have spent any time analysing 360 degree feedback performance dimensions in the last few days, you’ve arguably observed how hard to understand it can be.
For
360 degree instruments that do include ratings of importance in a job
or organization, there has been concern that nothing much was known
about the validity of the importance data. That is, although all
instruments that meet high-quality standards for instrument development'
contain scales on which the relationship to effectiveness is known, few
have tested the assumption that responses to "importance" questions
produce useful information. Waiting for 360 degree reviewers to complete
their questionnaires can take some time. Be sure to set deadlines
upfront and send automated reminders to raters who have not yet
completed their tasks or whose deadlines are approaching. There are a
number of ways to reach out to customers and involve them in a
360-degree feedback process. In the design phase of a program, input
from key customers can be helpful. Input might include customers' ideas
about the criteria that they feel ought to be part of the process, the
expectations they have of employees or managers with whom they come in
contact, and the areas in which they would like to provide feedback.
They may also want to help shape the process that will be used to gather
the feedback and the mechanisms that will be used to solicit their
involvement. 360 degree feedbackcan elicit emotions and often does –
before, during and after. For everyone, participants and reviewers
alike. The trouble with this is that the emotions are usually not
conducive for learning. Real development does not happen in moments of
fear and upset. Learning does not take place when you are anxious or
frustrated. Creativity has no place when you are worried. 360 degree
feedbackis harder than a personality profile feedback as the data is
harsher than a self-review style perspective. It is harder than a
personal coaching session as it is not just the individual’s agenda and
perspective on the table. It is harder than a typical wellbeing
counselling session as there is an immediacy in facing the data and
there is a reintegration back to the role required. It is perhaps most
akin to post-traumatic stress counselling and this requires very
high-level skills. The development process itself, of which the
360-degree feedback survey is a part, has a rationale that can be
quickly explained and understood by anyone walking up to the 360-degree
feedback sponsor in the hall and saying, "Why do I have to do this?"
Drawing from the discussion in the body of the chapter, possible answers
include, "We have no bench strength," "We are losing some of our best
people," "We are changing our production processes," "We are losing our
creative edge and our market share."
The
questions in the 360 degree process need to be well thought out,
well-executed and tailored to your organisation, it takes time to
develop in order to be effective. If this process isn’t clear,
well-communicated or rushed, you can risk causing tension among teams.
360-degree feedback criteria may vary based on the relationship between
the reviewer and the reviewee. For example, employees may review their
managers on competencies related to leadership and people management.
Criteria may also vary depending on the nature of the job of the
reviewee. For example, a software developer may be reviewed in the
technical skills required of someone in their seniority level. There are
some critical aspects of your organisation that you can clearly see
could do with improvement. You listen to people, you can see the
metrics, you are immersed in the people aspects of the organisation and
you know that there are behaviours going on that are destructive. There
are things being done and said that are not helping the general cause
and performance, there are dynamics at play that are dysfunctional. If
none of this is true then there are certainly things that could be done
better. For the organization, customer involvement in the 360-degree
feedback process, especially at the level of the individual service
provider, offers several significant advantages. Direct customer
feedback helps the organization determine if strategic alignment of
performance has been achieved throughout all levels of the organization.
Also, customer input and feedback help to ensure that the organization
continues to target its efforts at processes the customer finds
value-added. Keeping up with the latest developments regarding
what is 360 degree feedback is a pre-cursor to Increased employee motivation and building the link between performance and rewards.
360-Degree InstrumentsInternally
developed multisource assessment processes often encourage managers to
solicit input from others, using any means available. Some managers
simply talk to others; some ask for specific information. A surprisingly
common response is to call a group meeting to discuss feedback about a
particular person. These open sessions often lead to little real
information and can cause very hard feelings. Many people have issues
with traditional performance reviews because they feel they are
ineffective. The traditional review opens the door to bias and provides a
narrow view of overall performance, especially when your organization
operates in a remote capacity. 360-degree feedback creates a complete
view of employee performance, leading to more accurate and fair reviews.
Important employee skills like leadership, time management, team
management, communication management etc. can be developed through 360
degree feedback. Similarly, a feedback from vendors & suppliers,
known as 540 degree feedback is also used by companies. The impact of
360-degree feedback will be limited if the process ends as soon as the
manager receives his or her feedback report. Research on the impact of
360-degree instruments has shown that in order for managers to use the
information to enhance their development as leaders or to improve their
performance, they need support. The more support they receive, in terms
of variety and quantity, the more likely they are to implement change as
a result of feedback. Managers and employees want pay and promotion
decisions to be fair. Research across large sets of employee groups
indicate that users perceive 360 degree feedbackto be more fair than
single-rate processes. When these decisions occur in a culture where
rewards are based on performance or contribution rather than on
seniority or politics, they will be fair. Analysis and decision making
become easier when an understanding of
360 degree feedback is woven into the organisational fabric.
Collecting
360-degree feedback throughout the year can help prepare for
performance reviews. When an employee receives feedback year-round, they
can incorporate it more quickly. With ongoing 360-degree feedback,
employees can reflect on their year during performance review time.
Plus, managers have a resource to recall what employees worked on
throughout the year and see how they progressed. Despite technological
leaps in data collection and reporting, introducing a new kind of
feedback system can be labor-intensive for any organization. But if you
have the basics right and choose the right feedback tool, the success
rate of the new system tends to get higher. Clear communication is
arguably a key factor in the 360 degree process. Make sure the messaging
is very clear around what the 360 process is for, how data will be
used, who will see it and how the participants benefit from taking part.
The key thing to do with negative data in a 360 degree feedbacksession
is to make sure the participants keep the doors open and their mind open
to what it might mean. Usually the truly upsetting conclusions are only
answered in proper dialogue in real life, not looking at a personal 360
degree feedbackreport. Fundamental to 360 degree feedbackis the
objective of increasing self-awareness, which is one of the key
objectives of coaching, counselling and career development activities.
Supporting the big vision encompassing
360 degree feedback system will lead to untold career development initiatives.
Use Of 360-Degree Feedback TodayAn
employee's supervisor-only performance appraisal may not truly reflect
the individual's actual job performance. High-performing employees may
receive poor appraisals that limit their opportunity for rewards such as
pay increases and promotions due to the idiosyncrasies of the
supervisor. Most people can relate examples of employees who have had
their career lives shattered by a single, possibly biased, supervisor.
Because a 360 survey is often not seen as something that requires our
immediate attention, it is often delayed into oblivion. A good way to
solve this is to set a clear deadline for submission. This works well
when it is mandatory to complete the survey. Alternatively, rewarding
people for completing the survey could also be very effective. This
reward could be any small gadget that stimulates people to participate
just to get it! During 360-degree feedback, there is arguably a higher
concentration on negative character traits. You should highlight any
weak points; but keep an overall focus on strengths, as this is the best
way to improve and develop skills. Safeguard reports, created by
well-designed software, can provide in-depth information about the
process. Safeguards indicate immediately if a 360 degree feedbackproject
is not effective because respondent behaviors show what people thought
about the process. For example, in a successful project, the item
(survey question) response rate is highgreater than 85 percentwhich
means most people responded to most items. When users do not support a
multisource process, response rates will be low. 360 degree feedbackis
best designed as a co-creation with your key stakeholders and in the
light of the bigger and most inspiring strategic initiatives. You can
work with others and consult fully and you can allow the content to
emerge in their language. In the meantime you can hold the integrity of
the process, the structure and robustness of the frameworks and the
survey itself. You can fulfil a commitment to providing a valid, robust
and meaningful instrument. Making sense of
360 appraisal eventually allows for personal and organisational performance development.
A
360 degree feedbackprogramme is not an excuse for employees to start
bad mouthing their colleagues or to point out everyone’s weaknesses.
It’s a tool for developing and improving the performance of your
employees. As such, the system should be developed by experts, who
understand the best way to communicate questions for those providing
feedback. When co-workers evaluate each other as part of the 360 degree
process, they internalize the same organizational standards. For
example, a manager can rate a peer with items that are related to
customer service. By evaluating the peer on these specific dimensions,
the manager will perceive that the organization is serious about
customer service. Also, when managers receive feedback on the
dimensions, they recognize that these are the behaviors that the
organization values and wants to see enhanced. The 360 degree
performance appraisal system is an advanced kind of appraisal that is
used by many organizations where the performance of employees is judged
using the review of around 7 to 12 people. These people are working with
the employee and they share some of their work environment. After the
360 degree survey, leaders get detailed reports about how others have
observed them on the job. They can then use the data to fuel their
development, focusing on key strengths and weaknesses. The 360 will give
this technicolour, granular “scan” of perspectives. It will be a key
diagnostic in a programme. It will be hugely interesting in this setting
– not a thing to be managed and survived in itself. How much easier is
that? Developing the leadership pipeline with regard to
360 feedback software helps clarify key organisational messages.
Diversity ManagementIn
order to ensure that the 360 degree feedbackproviders will have a
balanced perspective, there should be no sample bias, wherein only those
who have positive (or negative) things to say are invited to
participate. As far as process is concerned, it’s generally best to have
coachees draft the initial list, and then run it by their boss, and
possibly even HR, for refinement and approval. Like any other major
change, senior leadership support accelerates the adoption of the 360
degree feedbackprocess. The leadership team may be the first or an early
group to receive behavior feedback. Many organizations pilot a 360
degree feedbackproject with a group of fifty to one hundred participants
who are not part of the top management group. After the pilot test, the
communications, training, and process actions can be refined to fit the
needs of employees and management better. Multi-rater surveys, such as
the 360 degree review, offer individuals and organizations a unique
opportunity for holistic, advanced feedback. To capitalize on the
opportunity, the organization must clearly define the objectives, train
the raters, and design a process that encourages open discussion.
Therefore, one must check for feedback readiness, be clear about the
objectives, and systematically initiate the process. Get further
particulars appertaining to 360 degree feedback performance dimensions
in this
Wikipedia link.
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